In this article, we will tell you what types of mailing lists are and how, taking this into account, create content that will meet the needs and interests of the audience, involve it in communication, and, most importantly, work to attract customers. For effective promotion using email, five main types of mailing are used: cold,

Email marketing is a powerful tool for businesses to connect with their customers and prospects. However, creating successful email campaigns is not just about sending out great content and attractive visuals. The real measure of success lies in the response and engagement level of your subscribers. In this article, we will discuss the importance of

So you’ve heard the term ’email deliverability’ but aren’t exactly sure what it means? You’re not alone – many people are in the same boat!  Email deliverability is an incredibly important concept that can make or break your success as an email marketer. It is a measure of how effective your emails are at reaching

Email has become an essential communication tool for individuals and businesses alike. However, with the rise of email spam and phishing attacks, it has become crucial to ensure the authenticity and deliverability of email messages. This is where Sender Policy Framework (SPF) comes into play. SPF is an email authentication protocol designed to combat email

In today’s interconnected world, email remains a pivotal communication tool for businesses and individuals alike. With the increasing emphasis on security and deliverability, understanding the nuances of email authentication has become paramount. Amazon Simple Email Service (SES) offers a robust platform for sending emails, but to truly harness its potential, one must be adept at