The Fastest Path to Yahoo Inboxes: Analyzing SMTP Providers for Optimal Delivery

The Warmy Research Team conducted an experiment to uncover which among different SMTP providers result in a faster delivery to Yahoo inboxes.
Email Warmup Tools and Strategies for Cold Outreach

Email warmup is possibly the real unsung hero of cold email outreach. It is very easy for sales and marketing teams to become so engaged in generating the most perfect email content possible, creating the perfect segment, and running A/B tests like there’s no tomorrow. But all of these efforts will be for naught without […]
The Beginner’s Guide to Running an Email Deliverability Test Like a Pro

Learn how to do a basic email deliverability test, and explore the metrics you need to track and monitor for cold outreach success.
Scaling Email Outreach: Here’s How to Calculate Your Ideal Mailbox Setup

When it comes to scaling email outreach, you need to calculate your ideal mailbox setup to avoid throttling and higher bounce rates.
The Email Deliverability Roadmap: Getting More Opens, Clicks, and Sales

We’re sure you know what we mean when we say ‘sending a message is just half the battle’ especially if you are into email marketing or email outreach. The true struggle is making sure that message not only makes it into the recipient’s inbox but that it gets opened, read, and that it stirs the […]
Don’t Let Your Pixels Hide: The Impact of Tracking Links and Images on Gmail and Google Workspace Deliverability

In cold email outreach campaigns, deliverability is a legit concern. And even after you draft the perfect email, the success of your campaign hinges on the email getting into the recipient’s inbox. But even if an email does make it to the inbox, there’s another challenge: tracking accuracy. For Gmail and Google Workspace (GW) users, […]
Everything You Need to Know About Email Deliverability—Explained for Non-Techies

Email deliverability is essential for effective email marketing but it is also a complicated concept for non-technical users. Email deliverability is ensuring your cold outreach, newsletters, and promotional email actually make it into the inboxes of the right folks to see them. Even if your emails are the greatest piece of writing, you’re not going […]
Best Email Deliverability Tools for Cold Emailing

One of the most important things determining whether your cold email campaign will be successful or not is the deliverability. If your emails are not landing in your recipients’ inboxes, they’re not going to be opened and they’re not going to be read. Worse, they may wind up in spam or blacklisted—all your outreach efforts […]
Automate Like a Pro: How Cold Email Sequencers Boost ROI

Cold emailing delivers, so it’s no surprise that it’s a common element in most outbound marketing strategies. Especially because you can reach hundreds (or even thousands) of prospects with just the push of a button. Whether you’re a sales group, a growth marketer, or a business owner, cold emails enable you to access a huge […]
Why Cold Email Sequencers Are the Secret to Successful Outreach

Cold outreach is an essential technique for sales and marketing professionals who wish to create leads and build relationships at scale. But manual outreach—not to mention follow-up email management—can quickly spiral out of control. It’s labor intensive, prone to error, and can easily miss things. Cue cold email sequencers: the revolutionary tool that is changing how companies are—or […]