Email is one of the most important aspects of digital marketing, so understanding the technology behind it is essential.  DNS MX record, DNS A-record, rDNS are all part of making sure your emails get delivered properly to customers and prospects – but do you know how they work? In this blog post we’ll look at […]

Emails now form a regular component of both personal and business correspondence. Like any technology, they are not perfect though; mistakes and faults abound. These hiccups affect corporate operations, personal relationships, or even our reputation, not only about a missed message.  Among the annoying mistakes most of us have probably come across is the “550

IP Warming, in the context of email marketing, is a gradual process of building a reputation for a new Internet Protocol (IP) address, or an IP that has not been used for some time. This process involves gradually increasing the volume of emails sent from the new IP address over a period of time. The

If you’re responsible for maintaining the performance of your organization’s email marketing program, it’s essential to know the difference between deliverability and email delivery rate.  Many people confuse them as one in the same; however, they have different meanings and effects on an advertising program.  Deliverability is a measure of how successfully emails are sent

Having a good domain reputation is essential for any business that wants to have an online presence — but what constitutes a good reputation?  There are many facets and factors that go into creating and maintaining a reputable online presence, and it pays to know what they all are.  This blog post will explore the

If you’re like most people, the biggest nightmare that you may face in your daily life can be summed up in two words: email blocking.  You spend so much time crafting a perfect message for potential clients or colleagues only to send it out and find that Gmail is blocking your emails.  What could be

Welcome to the world of SPF and DKIM authentication! It’s a great way to improve your deliverability with email marketing—but it can seem daunting at first.  Have you ever wondered why some emails seem to just soar through your inbox like an eagle, while others are left stranded in the spam folder?  Well, it all

As cyberattacks become more sophisticated and frequent, organizations must prioritize email security.  One effective way to improve email security is by using Domain-based Message Authentication, Reporting, and Conformance (DMARC).  DMARC is an email authentication protocol that helps organizations protect their email domains from phishing and other email-based threats.  In this blog post, we will discuss

Are your emails being delivered to the inbox? Do you have a handle on email authentication protocols like SPF, DKIM, and DMARC? If not, now is the time to get up-to-speed with these important email security principles.  Email marketer specialists, as well as advertising and marketing agencies, need to ensure their emails are not only

If you are watching the reputation of your domain, you probably know what IP blacklists are. There are many articles on this topic on our blog in the Deliverability of Emails section.  In this blog post let’s talk about the Barracuda email blacklist and how to remove your IP from Barracuda blacklist https://www.youtube.com/watch?v=vmmvyWfq-cE What is