Lead scoring 101: Converting email engagement to actionable insights
In this competitive business environment, where email marketing has become such a major channel for marketing communication, understanding the behavior of your audience, is key. Lead scoring is a way to determine the quality of a lead, usually based on their interaction through an email channel. Establishing a clear hand-off process from marketing to sales […]
Why email marketing is the king of all marketing channels: The marketing channel with the highest ROI
As the use of digital marketing continues to grow, businesses sometimes find themselves overwhelmed with the number of channels to engage their target audiences. Each channel has its own merits and capabilities, social media, pay-per-click advertising, content marketing and influencer outreach. But if you are wondering which marketing channel has the highest return of investment […]
Yahoo Emails Bouncing Back: How to Fix and Prevent It
Are you seeing your Yahoo emails bounce back more often? If so, you’re not alone. Many senders face this frustrating issue, especially when reaching out to Yahoo users. Bounced emails can hurt your engagement rates and damage your sender’s reputation, ultimately reducing the impact of your email campaigns. Understanding why Yahoo emails bounce back – […]
Email Blacklists: Types, Checks, and How to Stay Off the List
Are your emails going to spam? Your email address could be in an email blacklist. An email blacklist is a categorized list of one or more email addresses, domains, or IP addresses that are suspected or flagged for sending spam, unwanted e-mail messages. If you get put on a blacklist your emails could be completely […]
LashBack Unsubscribe Blacklist: What It Is and How to Get Delisted
Have you heard of the LashBack Unsubscribe Blacklist (UBL)? If you’re working in email marketing, it’s something you should know about. The UBL is a blacklist that can hurt your email deliverability. It’s specifically for companies that don’t respect unsubscribe requests, listing IP addresses that send emails to people who opted out. Why does this […]
Error SMTP 451 4.3.0 – Cómo Resolverlo [RESUELTO]
El Error SMTP 451 4.3.0 es un obstáculo temporal pero significativo en la entrega de correos electrónicos, indicando problemas como limitaciones de recursos y políticas de servidores de correo que restringen los envíos. Este error es una “falla temporal” que interrumpe el envío de correos debido a la inestabilidad en el servidor o la red, […]
RATS-NoPtr Blacklist: How to Get Delisted [Solved]
Are your emails landing in spam? If so, you might be on an IP blacklist – and one of the culprits could be RATS-NoPtr. Blacklists are lists of IP addresses that have shown spam-like behavior or technical issues, which can block your emails from reaching recipients. RATS-NoPtr is a unique blacklist that flags IPs lacking […]
Mailchimp Bounced Emails: How to Fix Hard Bounces and Improve Deliverability
One of the major challenges in email marketing success is email bounces which is a common problem for anyone using Mailchimp. An email bounce occurs when the email cannot be delivered to the recipient’s inbox for technical, address, or other reasons. Anyone looking to do things better to sustain communication with the audience must know […]
Understanding Email Bounce: The Difference Between Hard and Soft Bounces
The most basic need for any email marketing is Email deliverability. When emails fail to reach the inbox, potential opportunities are missed and the sender’s reputation may take a hit. One of the primary factors that may affect deliverability is having bounces, which happens when an email fails to find its way into a recipient’s […]
RATS-Dyna Blacklist: Effective Removal Strategies for Your Inbox
The RATS-Dyna blacklist is a critical tool used in email security, helping to filter out unwanted or suspicious email traffic. This list includes IP addresses flagged for potentially harmful behavior, often due to spam reports or suspicious email activity. When an IP lands on the RATS-Dyna blacklist, it can have a considerable impact on email […]
