Marketers with email campaigns in their toolbox know all too well that to be successful, it’s essential to launch a new domain—which is exciting. But if you start sending too
Marketers with email campaigns in their toolbox know all too well that to be successful, it’s essential to launch a
In the world of email deliverability, most senders obsess over one moment: the first send. Will it land in the
What if you were to send an important email—a client proposal, let’s say, or a security update, or internal memo—and
SMTP (Simple Mail Transfer Protocol) has been the staple of email communication for the last couple of decades—forwarding messages over
The Simple Mail Transfer Protocol (SMTP)’s primary role is to make sure messages take the right path from senders to
While email marketing plays a key role in brand building, it has become more challenging than ever. Emails may go
In 2024, the number of sent and received emails reached 361.5 billion. Can you believe it? And this 2025, it
Can you remember the last thing you wanted to buy? Take a minute to think back to the moment leading
DNS records undergo modifications — such as SPF, DKIM, DMARC, MX, A records, or PTR records. These updates or modifications
Content marketing and cold outreaching is a little like filing your taxes or going to the dentist. It may not
Multiple email identities can be appealing. It makes your business, or professional profile presentable. Besides its aesthetic potential, multiple email
Email authentication is a vital procedure for maintaining high email deliverability. Having the slightest chance of your email authentication derailing
Lack of proper email authentication is one of the reasons why your emails are being sent to spam. One of
For email marketing strategists, understanding the recipient’s engagement level and their reactions to the email contents can help them determine
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