IP Warming, in the context of email marketing, is a gradual process of building a reputation for a new Internet Protocol (IP) address, or an IP that has not been used for some time. This process involves gradually increasing the volume of emails sent from the new IP address over a period of time. The

If you’re responsible for maintaining the performance of your organization’s email marketing program, it’s essential to know the difference between deliverability and email delivery rate.  Many people confuse them as one in the same; however, they have different meanings and effects on an advertising program.  Deliverability is a measure of how successfully emails are sent

Having a good domain reputation is essential for any business that wants to have an online presence — but what constitutes a good reputation?  There are many facets and factors that go into creating and maintaining a reputable online presence, and it pays to know what they all are.  This blog post will explore the

If you’re like most people, the biggest nightmare that you may face in your daily life can be summed up in two words: email blocking.  You spend so much time crafting a perfect message for potential clients or colleagues only to send it out and find that Gmail is blocking your emails.  What could be

Welcome to the world of SPF and DKIM authentication! It’s a great way to improve your deliverability with email marketing—but it can seem daunting at first.  Have you ever wondered why some emails seem to just soar through your inbox like an eagle, while others are left stranded in the spam folder?  Well, it all