Overview of Different Types of Emails and Their Specific Uses​
In this article, we will tell you what types of mailing lists are and how, taking this into account, create content that will meet the needs and interests of the audience, involve it in communication, and, most importantly, work to attract customers. For effective promotion using email, five main types of mailing are used: cold, […]
Overview of popular email providers and which companies will use them.
We all use email to perform various tasks such as business correspondence, blogging, job applications, personal use, and so on. A truly staggering number of emails are sent per day – about 200 billion. Currently, providers such as Gmail, Yahoo, and Outlook are still the most popular among users. But the choice of email services […]
The Crucial Role of Defining Objectives in Email Marketing
Every remarkable email marketing campaign owes its success to well-defined goals and objectives. Without these guiding stars, even the most compelling emails can fall flat or, worse, stray off-course. This post delves into the critical importance of carving out clear targets in email marketing and offers insights on how to craft them for maximum impact. […]
Boost Your Email Click-Through Rate and Skyrocket Engagement
Email marketing is a powerful tool for businesses to connect with their customers and prospects. However, creating successful email campaigns is not just about sending out great content and attractive visuals. The real measure of success lies in the response and engagement level of your subscribers. In this article, we will discuss the importance of […]
Email Deliverability: Complete Guide for 2024
So you’ve heard the term ’email deliverability’ but aren’t exactly sure what it means? You’re not alone – many people are in the same boat! Email deliverability is an incredibly important concept that can make or break your success as an email marketer. It is a measure of how effective your emails are at reaching […]
The Definitive Guide to SPF in Email
Email has become an essential communication tool for individuals and businesses alike. However, with the rise of email spam and phishing attacks, it has become crucial to ensure the authenticity and deliverability of email messages. This is where Sender Policy Framework (SPF) comes into play. SPF is an email authentication protocol designed to combat email […]
Mastering SPF and DKIM Setup for Amazon SES: A Comprehensive Guide
In today’s interconnected world, email remains a pivotal communication tool for businesses and individuals alike. With the increasing emphasis on security and deliverability, understanding the nuances of email authentication has become paramount. Amazon Simple Email Service (SES) offers a robust platform for sending emails, but to truly harness its potential, one must be adept at […]
The Pitfalls of Multiple SPF Records: Why Less is More
In the realm of email security and deliverability, SPF (Sender Policy Framework) records have emerged as a crucial tool to authenticate the source of emails and combat phishing attacks. However, as with many technical solutions, there’s a misconception that “more is better.” Many organizations, in an attempt to bolster their email security, consider employing multiple […]
Decoding Mailchimp’s SPF Record: A Fresh Perspective
In the vast world of email communication, ensuring that your emails reach their intended recipients is paramount. Enter the Sender Policy Framework, commonly known as SPF. At its core, SPF is a security measure designed to prevent email spoofing. It allows domain owners to specify which mail servers are permitted to send emails on their […]
7 Most Common Myths About Email Deliverability
Achieving successful email deliverability can sometimes feel like navigating a labyrinth of myths and misconceptions. It’s crucial to separate fact from fiction and understand the intricacies of email deliverability to optimize your email campaigns and reach your audience effectively. In this blog post, we aim to debunk the seven most common myths surrounding email deliverability. […]
