The most difficult part of creating email content and developing email marketing strategies is actually crafting the campaign right? Not really. If you are an email marketer or have done some campaigns, you understand that there is more to email marketing than simply creating content, strategizing campaigns, and then hitting send.  You need to employ […]

SMTP Authentication (SMTP AUTH)  is not only a fundamental mechanism that protects your emails against spoofing and phishing attacks. It also has a direct contribution to your email deliverability and brand recognition.  Depending on how well you set up your SMTP AUTH you are less likely to experience SMTP errors related to authentication failures —potentially

There are tons of SMTP related errors that an average email user can encounter. Some of them can be due to IP reputation concerns, while others are rooted and are likely the result of a temporary errors failure — retryable errors.  One of these temporary errors is the SMTP error 421 4.3.2 (Service Shutting Down),

One of the top channels of communication for businesses is email, which unfortunately makes it one of the prime targets of cyberthreats like phishing, data interception, and spoofing. Encryption is the answer. Without it, emails are transmitted as plaintext over the Internet where people can steal sensitive information.  SMTP (Simple Mail Transfer Protocol) is the

The main protocol for sending email is the Simple Mail Transfer Protocol (SMTP), which manages both the sending and routing of messages between networked devices. But the journey from sender to recipient can sometimes be rocky. This may also result in SMTP retries/deferred by the senders. Though these mechanisms are supposed to be able to deal with

Email is a valuable communication channel, especially for many businesses and email marketers. It is known to develop the highest ROI, which should make inbox placement and email deliverability a priority.   The capability to ensure that your emails are delivered to the intended recipient is a simple idea, yet there are still some email users