SPF, DKIM, and DMARC: What They Are and Why You Should Care
Imagine this: It’s that time of day where you open your email marketing platform’s dashboard to check the numbers. You see your open rates are unexpectedly low. Some recipients report that your emails landed in their spam folders—or worse, never arrived at all. Picture this: You open the dashboard of your email marketing platform and […]
How a Template Checker Can Save Your Email Campaigns
We’re certain you’ve experienced this scenario too many times before. You’re looking forward to checking the open rates and clickthrough rates of your latest campaign, and instead you encounter a high spam folder placement rate. What went wrong? Often, it’s not your strategy—it’s your template. Email templates are the backbone of every outreach campaign. But the prettiest-looking designs […]
Why Your Emails Aren’t Reaching Inboxes
When emails vanish, the outrage is understandable. You’ve spent hours putting together the perfect email. The subject is attention-getting, the design is beautiful and your offer…? Spot on. You hit send, you wait … and then comes the letdown. Open rates are down. Responses are nowhere to be found. Some contacts even say they found your message languishing in […]
5 Warning Signs Your Email Deliverability Is Suffering
You spend so much time brainstorming and executing the most creative email campaign you’ve done to date. You’ve set up your workflows and sequences to be as detailed as possible—taking into account all possible behaviors of your target audience. But you’re not getting the results you want. To make matters worse, you find out from […]
Best Email Marketing Platforms for SaaS Companies
Email marketing still reigns as one of the most powerful channels for nurturing prospects, leads, and customers for SaaS companies. The fact that more than 70% of marketers say email is driving more engagement proves that email marketing is an effective tool when it comes to engaging SaaS customers. Whether you are sending onboarding emails, newsletters, or […]
How Long Does It Take to Warm Up an Email Domain for Cybersecurity
Email domain warm up is a necessary process for any business that’s planning to send emails at scale and it’s even more crucial in the cybersecurity space. Cybersecurity companies work in an industry where trust, security, and compliance are everything. It isn’t only about getting to see a $36 return for every $1 worth of spend. Emails […]
Email Deliverability Benchmarks for Recruitment & HR
Email is a critical communication tool for recruitment and HR teams—whether you’re contacting candidates, following up on job offers or sending internal communications to your employees. But if your emails are not getting to who you need to get them, then you’ve wasted all of that time and energy creating them. Bad email deliverability can spell […]
Best Email Warm-Up Tools for Gmail
Email is without a doubt an insanely effective tool when it comes to marketing your business. Among email providers, Gmail stands out with over 1.8 billion active users globally. In the United States, Gmail holds a dominant 75.78% market share, equating to roughly 130.9 million users. These numbers reveal that many of your prospects and customers […]
Improve Email Deliverability in Outlook
Microsoft Outlook is used by over 400 million active email users around the world, and serves as one of the most popular email platforms for businesses and general consumers. But with Outlook’s aggressive spam filters and intricate security precautions, getting your emails delivered could be quite difficult. For businesses relying on Outlook to communicate with their customers, […]
Email Deliverability Benchmarks for Marketing Agencies
For marketing agencies sending email campaigns at volume, there are a few key metrics that matter most, when it comes to understanding deliverability. It doesn’t matter how good or targeted your campaigns are if your messages don’t even land in your client’s customer inboxes. Because when you have poor deliverability, you’re losing money—and you’re letting your clients […]
