What is an email alias and when is it useful?
Are you wanting to make sure your emails are reaching their intended recipients? You’ve come to the right place! In this blog post, we’ll talk about an often overlooked email marketing tool that can help boost your campaigns: email aliases. Whether you’re a solo email marketer or part of an agency, understanding how and when […]
Advantages and disadvantages of cold mailing
Are you considering cold mailing as a way to market your services or products but not sure whether it’s the best move for you? It can be daunting to decide which marketing method is best for your business, especially when so many rides on its success. In this blog post, we’ll discuss what cold mailing […]
The Importance of a Domain in Cold Email MarketingÂ
Cold mailing is one of the best ways to reach potential customers in today’s digital world, and having an optimized domain for it can make a huge difference. If you’ve ever sent out an email to a prospect or client without proper branding, you know the negative effects this could have on the overall impression […]
Plain text or HTML in cold email?
In this article, we’ll look at plain text vs. HTML, the pros and cons of HTML emails, and help you decide which format to use for your email campaign. Getting past spam filters and improving your email deliverability is a key criterion when assessing the success of any outreach effort. This logic can also be […]
Advantages and disadvantages of a landing page
Landing pages are often hailed as the secret sauce to boosting conversions. But are they always the right choice for every campaign? In this post, we’ll break down the benefits and potential drawbacks of using landing pages. Let’s dive in! What is a landing page? A landing page is a single web page used to […]
