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What is an Automatic Email Thread? Best Practices

Email Threads

Have you ever been part of a group chat where messages on a particular topic flow in a sequence? An email thread works in much the same way. At its core, an email thread is a series of related emails, grouped together based on a common subject line. It’s like a storyline, where each email […]

6 Reasons Your Cold Email Isn’t Working: Tips for Cold Outreach

cold email

Are you sending out cold emails as part of your B2B sales strategy, but not getting the results you hoped for?  Cold email outreach can be a highly effective way to generate leads and close deals, but it requires careful planning and execution.  In this blog post, we will explore six common reasons why your […]

What is Affiliate Marketing – A Free Virtual Event?

Affiliate Marketing - A Free Virtual Event

Are you considering getting into the world of affiliate marketing but have no idea where to start? Do you want to use it as an additional source of income, but don’t know which companies are legit and will give you the best bang for your buck?  Well, then this is the perfect opportunity for you! […]

What is an email alias and when is it useful?

email alias

Are you wanting to make sure your emails are reaching their intended recipients? You’ve come to the right place! In this blog post, we’ll talk about an often overlooked email marketing tool that can help boost your campaigns: email aliases. Whether you’re a solo email marketer or part of an agency, understanding how and when […]

Advantages and disadvantages of cold mailing

cold mailing

Are you considering cold mailing as a way to market your services or products but not sure whether it’s the best move for you? It can be daunting to decide which marketing method is best for your business, especially when so many rides on its success.  In this blog post, we’ll discuss what cold mailing […]

The Importance of a Domain in Cold Email Marketing 

Cold email domain

Cold mailing is one of the best ways to reach potential customers in today’s digital world, and having an optimized domain for it can make a huge difference. If you’ve ever sent out an email to a prospect or client without proper branding, you know the negative effects this could have on the overall impression […]

Plain text or HTML in cold email?

cold email

In this article, we’ll look at plain text vs. HTML, the pros and cons of HTML emails, and help you decide which format to use for your email campaign. Getting past spam filters and improving your email deliverability is a key criterion when assessing the success of any outreach effort. This logic can also be […]

Advantages and disadvantages of a landing page

landing page

Landing pages are often hailed as the secret sauce to boosting conversions. But are they always the right choice for every campaign? In this post, we’ll break down the benefits and potential drawbacks of using landing pages. Let’s dive in! What is a landing page? A landing page is a single web page used to […]