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Artificial intelligence (AI) in email marketing

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Are you curious about the possibilities artificial intelligence (AI) and machine learning can bring to email marketing?  With email artificial intelligence and machine learning coming of age, it is no surprise that these technologies are being increasingly used for managing and improving customer engagement.  Email marketers today have access to an unprecedented level of automation […]

The Complete Step-by-Step Guide to Sending Cold Emails

Cold Outreach

If you’re trying to find new customers and leads, one of the simplest and most cost-effective strategies is cold mailing.  Whether your business is just starting out or has been around for years, cold emailing can be an effective way to reach potential clients and generate more leads in a shorter amount of time. However, […]

14 Tips For Writing An Excellent Email Subject Line + Examples

A hand interacts with a smartphone displaying an email interface, surrounded by a diverse group of businesspeople with digital elements and icons. These elements represent various communication methods, such as email and messaging.

A successful email campaign is essential to capture the attention of customers, and a strong subject line gives subscribers that first impression.  Crafting an intriguing subject line is paramount – it’s what entices subscribers out among hundreds of inbox competitors! Ultimately, this will make or break your entire campaign’s success. Take advantage by investing time […]

How to increase Click to open rate (CTOR)?

CTOR

Are you struggling with a low click-to-open rate (CTOR) in your email campaigns? You’re not alone – many email marketers face this challenge. Fortunately, there are proven strategies to boost CTOR and maximize your email marketing efforts. In this guide, we’ll explore how segmentation, personalization, and optimized layouts can make a big difference. By implementing […]

Where is Cold Email Marketing Applicable?

cold-mailing

Cold email marketing, also known as cold mailing or cold outreach, is a popular strategy used by businesses to connect with potential customers or clients.  While it may sound impersonal, when done right, cold email outreach can yield significant results, especially in the B2B (business-to-business) space.  In this blog post, we will explore where cold […]

Best Practices for Email Subject Lines and 70 Examples 

Email Subject Lines

For businesses, optimizing email subject lines is one of the most important aspects of running a successful conversation.  However, it’s no easy feat – after all, you only have 50 characters to make your message stand out among dozens of competitors in the recipient’s inbox.  That’s why it’s essential to craft clever and engaging subject […]

Cold Email Follow up Templates

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At times, even the best cold mailing campaigns don’t get responses right away. But just because you didn’t hear a response doesn’t mean that your recipient isn’t interested in what you have to offer – they might just be busy or forgotten to respond.  That’s why having a great follow-up template can make all the […]

15 Killer Hooks to Captivate and Engage Your Audience

killer hooks

Do you want to make sure that your readers are completely hooked on your content and keep coming back for more? Are you looking for new ways to captivate and engage them so they’ll stick around till the very end of your post?  If so, then you need killer hooks – those techniques that grab […]

Unlocking the Secrets of Effective Cold Outreach: Tips and Techniques

cold outreach

It can often feel intimidating to reach out to cold leads, but mastering the art of effective cold outreach can be a game-changer for individuals and businesses alike.  When done strategically, cold outreach is an incredibly powerful tool that offers limitless opportunities and potential for growth. Whether you’re looking to form valuable relationships with potential […]

Is Affiliate Marketing Dead? How Industry is Reinventing Itself?

affiliate-marketing

Affiliate marketing is a form of business that has been around for quite some time and continues to be popular today. However, with changes in the industry and consumer behavior in recent years, many people are wondering – is Affiliate Marketing dead? Are the days of high-paying affiliate commissions over? Is there still an audience […]