Automate Like a Pro: How Cold Email Sequencers Boost ROI
Cold emailing delivers, so it’s no surprise that it’s a common element in most outbound marketing strategies. Especially because you can reach hundreds (or even thousands) of prospects with just the push of a button. Whether you’re a sales group, a growth marketer, or a business owner, cold emails enable you to access a huge […]
Scaling Email Outreach: Here’s How to Calculate Your Ideal Mailbox Setup
When it comes to scaling email outreach, you need to calculate your ideal mailbox setup to avoid throttling and higher bounce rates.
The Art of Email Header Design Best Practices and Examples for Engaging Emails
They say that first impressions last. In the case of email marketing this can be the case, since one of the first things they encounter upon receiving your email is the email header. Email headers serve as a gateway to capture the attention of your readers, because the hard truth is, very little of them […]
The Perfect Cold Email Schedule Timing, Frequency & Follow-Ups
Timing is everything when it comes to cold email outreach. An email can be perfectly composed but it won’t be effective if it’s sent at the wrong time. Meanwhile, the right schedule can greatly increase your open and response rate. But, when should you send those emails, when should you follow up and when do you […]
The Power of a Great Email Signature in Building Trust with Cold Leads
An email signature is not just a line with contact information at the end of your cold email, its so much more. It’s part of the first impression that you give. In essence, a professional email signature that’s well designed can help establish trust with leads that you haven’t connected with yet. Succeeding in cold […]
Words That Trigger Spam Filters (And How to Fix Them with a Template Checker)
Every marketer wants to know their email campaign is well-received, lands straight in the inbox, and gets the recipients to take action. But even with all your best efforts, many of those emails still fall into the black hole of the email world—the dreaded spam folder. And they are never read by your audience. One […]
SPF, DKIM, and DMARC: What They Are and Why You Should Care
Imagine this: It’s that time of day where you open your email marketing platform’s dashboard to check the numbers. You see your open rates are unexpectedly low. Some recipients report that your emails landed in their spam folders—or worse, never arrived at all. Picture this: You open the dashboard of your email marketing platform and […]
How a Template Checker Can Save Your Email Campaigns
We’re certain you’ve experienced this scenario too many times before. You’re looking forward to checking the open rates and clickthrough rates of your latest campaign, and instead you encounter a high spam folder placement rate. What went wrong? Often, it’s not your strategy—it’s your template. Email templates are the backbone of every outreach campaign. But the prettiest-looking designs […]
How Long Does It Take to Warm Up an Email Domain for Cybersecurity
Email domain warm up is a necessary process for any business that’s planning to send emails at scale and it’s even more crucial in the cybersecurity space. Cybersecurity companies work in an industry where trust, security, and compliance are everything. It isn’t only about getting to see a $36 return for every $1 worth of spend. Emails […]
Email Deliverability Benchmarks for Recruitment & HR
Email is a critical communication tool for recruitment and HR teams—whether you’re contacting candidates, following up on job offers or sending internal communications to your employees. But if your emails are not getting to who you need to get them, then you’ve wasted all of that time and energy creating them. Bad email deliverability can spell […]
