Free vs Paid Email Warm-Up Tools: Which Is Best?
When it comes to email outreach, getting your emails into the primary inbox—not spam or promotions—is everything. A lot rides on your emails landing in your target inboxes, and one of the most critical steps in achieving this is properly warming up your email address before you go all out in launching campaigns. Whether you’re […]
SMTP Error 421 4.4.1 – No Answer from Host: What It Means & How to Fix It
The SMTP Error 421 4.4.1 – No Answer from Host error indicates that your email server is unable to connect with the recipient’s server. This is just one of the many problems that can deeply affect email deliverability resulting in delays or even undelivered messages. So what should an email sender do when this message shows […]
Fixing Reverse DNS Lookup Failures Best Practices for Email Server Configuration
Email is an instrumental communication tool that finds its advantages in areas such as marketing, customer support, and other internal communication processes. Email marketing is considered as the “king of all marketing channels”, while email communication for both customer support and internal communication offers a non-time sensitive system allowing everyone without rushing too much of […]
SMTP AUTH Mechanisms Explained Choosing the Right Authentication for Secure Email Sending
Phishing attacks, and spam emails remain a continuous problem for many email users. One of the most notorious forms of email security issue is the unauthorized access or usage of a bad actor or a spammer towards an email. If this ever happened to you then that means that you probably have an issue with […]
Why SSL & TLS Certificate Errors Are Hurting Your Email Deliverability
If you are an email marketer, you probably understand that having the best email and domain setup are one of the fundamentals to ensure that you have a functioning email. However, one factor that can still affect your email deliverability and overall reputation are errors caused by SSL (Secure Sockets Layer) and TLS (Transport Layer […]
SSL and TLS Certificate Errors in Email Servers: How They Impact Deliverability
What if you were to send an important email—a client proposal, let’s say, or a security update, or internal memo—and it was rejected, marked as spam, or even intercepted? That’s where SSL/TLS encryption comes in. These protocols secure email traffic through data encryption and confirmation of the authenticity of mail servers. But SSL/TLS encryption doesn’t work […]
The Challenges of SMTP over IPv6: What You Need to Know Before Transitioning
SMTP (Simple Mail Transfer Protocol) has been the staple of email communication for the last couple of decades—forwarding messages over networks via the Internet Protocol, which has, until recently, been IPv4. But exhaustion of IPv4 addresses is gradually pushing businesses and email service providers to think about moving to SMTP over IPv6. It provides a nearly infinite […]
How Email Warm Ups Transform Cold Outreaching
Content marketing and cold outreaching is a little like filing your taxes or going to the dentist. It may not be in the list of activities you wake up beaming with excitement for but if you ignore it, things will get worse. As appropriate as that comparison is, there are some notable differences. Taxes and […]
What Is SPF Flattening and How It Can Simplify Your SPF Records Without Losing Functionality
Lack of proper email authentication is one of the reasons why your emails are being sent to spam. One of the most crucial authentication mechanisms for email is the Sender Policy Framework (SPF), a DNS record that prevents email spoofing — which is when scammers send messages that may appear as a legitimate email. It […]
What Is an Email Alias and How It Affects Email Deliverability
The effects of having a professional email can do more than make your business aesthetically pleasing. It has an immense contribution to creating a reputation that will make your business stand out; this is why businesses employ the use of email aliases. Email aliases are prominent for their practical business advantage, such as managing email […]
