The Art of Email Header Design Best Practices and Examples for Engaging Emails
They say that first impressions last. In the case of email marketing this can be the case, since one of the first things they encounter upon receiving your email is the email header. Email headers serve as a gateway to capture the attention of your readers, because the hard truth is, very little of them […]
The Perfect Cold Email Schedule Timing, Frequency & Follow-Ups
Timing is everything when it comes to cold email outreach. An email can be perfectly composed but it won’t be effective if it’s sent at the wrong time. Meanwhile, the right schedule can greatly increase your open and response rate. But, when should you send those emails, when should you follow up and when do you […]
The Power of a Great Email Signature in Building Trust with Cold Leads
An email signature is not just a line with contact information at the end of your cold email, its so much more. It’s part of the first impression that you give. In essence, a professional email signature that’s well designed can help establish trust with leads that you haven’t connected with yet. Succeeding in cold […]
Words That Trigger Spam Filters (And How to Fix Them with a Template Checker)
Every marketer wants to know their email campaign is well-received, lands straight in the inbox, and gets the recipients to take action. But even with all your best efforts, many of those emails still fall into the black hole of the email world—the dreaded spam folder. And they are never read by your audience. One […]
SPF, DKIM, and DMARC: What They Are and Why You Should Care
Imagine this: It’s that time of day where you open your email marketing platform’s dashboard to check the numbers. You see your open rates are unexpectedly low. Some recipients report that your emails landed in their spam folders—or worse, never arrived at all. Picture this: You open the dashboard of your email marketing platform and […]
How a Template Checker Can Save Your Email Campaigns
We’re certain you’ve experienced this scenario too many times before. You’re looking forward to checking the open rates and clickthrough rates of your latest campaign, and instead you encounter a high spam folder placement rate. What went wrong? Often, it’s not your strategy—it’s your template. Email templates are the backbone of every outreach campaign. But the prettiest-looking designs […]
Best Email Marketing Platforms for SaaS Companies
Email marketing still reigns as one of the most powerful channels for nurturing prospects, leads, and customers for SaaS companies. The fact that more than 70% of marketers say email is driving more engagement proves that email marketing is an effective tool when it comes to engaging SaaS customers. Whether you are sending onboarding emails, newsletters, or […]
How Long Does It Take to Warm Up an Email Domain for Cybersecurity
Email domain warm up is a necessary process for any business that’s planning to send emails at scale and it’s even more crucial in the cybersecurity space. Cybersecurity companies work in an industry where trust, security, and compliance are everything. It isn’t only about getting to see a $36 return for every $1 worth of spend. Emails […]
Email Deliverability Benchmarks for Recruitment & HR
Email is a critical communication tool for recruitment and HR teams—whether you’re contacting candidates, following up on job offers or sending internal communications to your employees. But if your emails are not getting to who you need to get them, then you’ve wasted all of that time and energy creating them. Bad email deliverability can spell […]
Email Deliverability Benchmarks for Marketing Agencies
For marketing agencies sending email campaigns at volume, there are a few key metrics that matter most, when it comes to understanding deliverability. It doesn’t matter how good or targeted your campaigns are if your messages don’t even land in your client’s customer inboxes. Because when you have poor deliverability, you’re losing money—and you’re letting your clients […]
