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Mastering Email Deliverability: The Modern Guide to Authentication and Inbox Warm-Up

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In the world of emails, getting your message seen is just as important as crafting the perfect copy. But even the most well-written email is worthless if it never makes it to the inbox. That’s where email warm-up and authentication come into play—and why understanding their intersection is no longer optional. However, the email landscape […]

Understanding ESP Blocks: Causes, Types, and Prevention

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Predictions show that by 2027, there will be 408.2 billion emails sent per day. What does this mean? It shows how big a role email has in everyday life. For businesses and individuals depending on email as primary means of communication, the ability to land in the inbox is everything.  That being said, email deliverability […]

Outlook Seed Lists & MS365 Deliverability: The Battle Between New and Established Lists

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Today, ensuring your messages land in the inbox (not the spam folder) is considered a crucial business aspect. Email marketers, sales teams, and businesses rely on high email deliverability to maximize engagement, build trust, and drive conversions. However, reaching the inbox consistently is no easy feat, especially when dealing with complex email filtering systems like […]

Inbox vs. Spam: How DNS Configuration & Email Templates Affect Your Email Success

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One of the essential factors for any successful email outreach strategy is email deliverability. It doesn’t matter if you are sending cold emails, marketing campaigns, or transactional messages—they all rely on a few elements to ensure that they actually land in the inbox and not the spam folder. This is where DNS email authentication protocols come […]

The Science and Process of Warming Up Newly Created Email Domains

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Crafting effective marketing email content is just one of the fundamentals that can make an effective email outreach successful. In the realms of email marketing the technical aspects are just as crucial as the marketing ploy; our research team devoted their time to understanding the best and most helpful technical factors that can help every […]

Maximizing Email Deliverability: Grouped vs. Randomized Sending

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Many organizations suffer the pain of emails ending up in spam folders or being throttled—often because sending practices are widely inconsistent with Outlook 365’s spam filters. At Warmy, our research team continues to do more by figuring out how to get more of your emails delivered, straight to your intended inbox. Our ongoing testing and analysis […]