Cracking the Inbox Code: What Speeds Up Outlook Delivery from Different SMTP Providers?
If you’ve ever wondered why some domains warm up faster than others, you’re not alone. For marketers and businesses, speed to inbox can make or break a campaign’s success—especially when sending to major providers like Outlook. With more than 400 million active email users worldwide and an 8.10% market share, getting your emails to land […]
It’s Time to Bounce Back: ESP-Specific Strategies That Actually Work
Whether you are running cold outreach, nurturing leads, or sending out transactional updates, bounced emails are an annoyance—and more than that, they signal that something is wrong. At Warmy.io, we’ve been running controlled deliverability experiments across major email service providers (ESPs)—Gmail, Outlook/MS365, Yahoo, AOL, and Zoho—to understand exactly why emails bounce, what those bounce codes […]
Thread or Dread: GSuite vs. MS365 in Follow-Up Deliverability
In the world of email deliverability, most senders obsess over one moment: the first send. Will it land in the inbox or spiral into spam? But what if that moment matters far more than we ever realized? At Warmy.io, we set out to explore a critical but overlooked question: Does the inbox placement of your […]
Mastering Global Email Deliverability in 2024–2025
In today’s interconnected world, email as a communication channel is a double-edged sword. It’s easy, quick and allows businesses to connect with multiple clients at the same time. But some specific sending behavior combined with other technical factors can lead businesses to be labeled as questionable–not a great result for a worldwide business. Thus, worldwide email […]
Are Blacklists Killing Your Emails? A Deep Dive into How They Influence Email Providers
In 2025, email remains one of the best ways to reach prospects and customers. But deliverability isn’t guaranteed—especially if your domain or IP lands on a third-party spam blacklist. These DNS-based blocklists (DNSBLs) are maintained by anti-spam organizations and used by email providers to filter out unwanted messages. For senders, being listed in even one […]
How to Avoid Email Blocks: Lessons from MS365’s Deliverability Research
Email deliverability—crucial yet often elusive goal for businesses aiming to connect with their audience. But there’s a harsh reality: As good as your content is and as personalized as your outreach is, if your emails don’t reach that inbox, they just don’t work. In a time when inboxes are bombarded with spam and unwanted emails, […]
The Email Deliverability Playbook: 5 Key Trends That Will Define Inbox Success in 2025
Welcome to the new email landscape where email deliverability has never been more important—or more complex. With inbox providers tightening their rules, AI-driven filters evolving fast, and new privacy laws rolling out across the globe, what worked last year simply won’t cut it in 2025. The Warmy.io Research Team created this guide: to give Warmy […]
Mastering Email Deliverability: The Modern Guide to Authentication and Inbox Warm-Up
In the world of emails, getting your message seen is just as important as crafting the perfect copy. But even the most well-written email is worthless if it never makes it to the inbox. That’s where email warm-up and authentication come into play—and why understanding their intersection is no longer optional. However, the email landscape […]
Understanding ESP Blocks: Causes, Types, and Prevention
Predictions show that by 2027, there will be 408.2 billion emails sent per day. What does this mean? It shows how big a role email has in everyday life. For businesses and individuals depending on email as primary means of communication, the ability to land in the inbox is everything. That being said, email deliverability […]
Outlook Seed Lists & MS365 Deliverability: The Battle Between New and Established Lists
Today, ensuring your messages land in the inbox (not the spam folder) is considered a crucial business aspect. Email marketers, sales teams, and businesses rely on high email deliverability to maximize engagement, build trust, and drive conversions. However, reaching the inbox consistently is no easy feat, especially when dealing with complex email filtering systems like […]
