Why Your Emails Aren’t Reaching Inboxes
When emails vanish, the outrage is understandable. You’ve spent hours putting together the perfect email. The subject is attention-getting, the design is beautiful and your offer…? Spot on. You hit send, you wait … and then comes the letdown. Open rates are down. Responses are nowhere to be found. Some contacts even say they found your message languishing in […]
5 Warning Signs Your Email Deliverability Is Suffering
You spend so much time brainstorming and executing the most creative email campaign you’ve done to date. You’ve set up your workflows and sequences to be as detailed as possible—taking into account all possible behaviors of your target audience. But you’re not getting the results you want. To make matters worse, you find out from […]
The Ultimate Guide to Understanding and Improving Domain Reputation
Email domain reputation affects the deliverability of email messages, meaning how likely it is that a recipient will receive your emails. Good email domain reputation helps give you peace of mind knowing that your contacts are getting the important messages you’re sending their way – whether they be transactional or promotional in nature. However, if […]
Best Email Warm-Up Tools for Gmail
Email is without a doubt an insanely effective tool when it comes to marketing your business. Among email providers, Gmail stands out with over 1.8 billion active users globally. In the United States, Gmail holds a dominant 75.78% market share, equating to roughly 130.9 million users. These numbers reveal that many of your prospects and customers […]
Improve Email Deliverability in Outlook
Microsoft Outlook is used by over 400 million active email users around the world, and serves as one of the most popular email platforms for businesses and general consumers. But with Outlook’s aggressive spam filters and intricate security precautions, getting your emails delivered could be quite difficult. For businesses relying on Outlook to communicate with their customers, […]
How Long Does It Take to Warm Up an Email Domain for Fintech Companies
Email is essential for fintech businesses when it comes to communicating with prospects, customers, and partners. In addition to being a deeply niche industry, fintech also comes with the responsibility of handling private user information. Therefore, trust and credibility are, above all else, significant. If you’re a fintech company with cold outreach campaigns or transactional messages, […]
Direcciones de correo genéricas vs. basadas en roles: ventajas y desventajas
En el ámbito de la comunicación digital, emergen dos tipos destacados de direcciones de correo electrónico: las direcciones genéricas y las direcciones basadas en roles. Una dirección de correo genérica suele funcionar como un buzón general, que representa a un grupo, equipo o entidad, en lugar de a una persona en particular, como “info@empresa.com” o […]
How to Increase Email Deliverability in the UK Market
Breaking into the UK market with email campaigns is both challenging and rewarding. There are many variables at work in the situation—regional ISPs, UK laws and even a few cultural quirks. In the UK alone, 8.3 billion (as of April 2024) emails are sent each day, opening up vast potential for business growth. But a one-size-fits-all email […]
How Long Does It Take to Warm Up an Email Domain for Marketing Agencies
When it comes to marketing agencies, email is not just a tool for communication, it’s the horse that pulls client email outreach, campaign success, and lead generation—both for the agency and its clients. After all, email marketing’s ROI is $36 per $1 spent. It’s understandable for agencies and their clients to want a piece of […]
Top Email Marketing Tips for SaaS Companies
In the SaaS landscape, success lies in nurturing leads and retaining customers. After all, the subscription business industry follows the recurring revenue model—with the MRR (monthly recurring revenue) as the indicator of growth. But in a crowded field of SaaS companies, standing out requires more than generic marketing. It requires strategic, data-driven campaigns based on […]
