What is SMTP and how does the SMTP server work?
In the vast realm of digital communication, email has become an integral part of our lives. Whether it’s for personal or professional purposes, we rely on email to connect with others and exchange information. Behind the scenes, an essential component ensures that our emails are delivered effectively and reliably. This crucial component is known as […]
Spam Complaint Rate: What It Is and How to Reduce It
Spam complaint rate is a metric that measures the number of complaints received per email sent. It is an important factor to consider for email marketers and businesses that rely on email marketing as part of their communication strategy. In this article, we will discuss what spam complaint rate is, why it matters, how it […]
Step-by-Step Guide to Removing Your IP from the Spamhaus PBL Blacklist
Finding out that your IP has been blacklisted can be a jarring experience, often leading to missed opportunities and communication breakdowns. The Spamhaus PBL Blacklist, in particular, is one that many find themselves on, often without a clear understanding of why or how to rectify the situation. This guide aims to demystify the process, offering […]
Why are My Emails Going to Spam or Junk? [Solved]
A prevalent challenge that many encounter is the frequent misdirection of their carefully crafted emails to spam or junk folders. This not only hampers the reach of vital communication but also poses a significant obstacle to marketing efforts, customer engagement, and overall business growth. The root of this issue often lies in complex email filtering […]
What is a Mail Transfer Agent? An In-Depth Look at the Engine Behind Email Deliverability
Ever wonder how, in a few seconds, your email may go from your inbox to a friend’s half way across the globe? Within this almost instantaneous communication is a vital but sometimes disregarded participant: the Mail Transfer Agent (MTA). MTAs are the potent engines that make sure every one of the billions of emails that […]
Shielding Your Network: Strategies to Prevent IP Reputation Attacks
Navigating the online world safely is a bit like steering a ship through stormy seas — there are risks lurking beneath the surface that could strike at any moment. One such hidden hazard is the threat to your IP reputation, an important but often overlooked aspect of your network’s health. Think of your IP reputation […]
SPF, DKIM, and DMARC: Boosting Email Security and Deliverability
Email has become an indispensable mode of communication for both personal and business purposes. However, the widespread use of email has also made it a prime target for cyber threats, such as phishing, spoofing, and unauthorized access. To counter these challenges and ensure the authenticity of email communication, three essential email authentication protocols come into […]
IP Warming: Unlocking the Secrets to Email Inbox Placement
One of the key aspects of effective email marketing is ensuring that the emails are delivered to the right place, i.e. the inbox of the intended recipients. This becomes even more important in light of the increasing competition for attention in an already cluttered inbox. When emails are not delivered to the inbox, they may […]
Warming Up a New Domain: A Comprehensive Guide
If you’re thinking about successfully transitioning to a new email domain, then you know that it can be overwhelming. There are plenty of steps to remember and tasks to complete in order for your switchover process to go smoothly. From setting up DKIM records and SPF records, all the way down to developing an email […]
Breaking Down the Issue: “Reverse DNS does not match SMTP Banner”
In the intricate world of email servers and communication protocols, the phrase “Reverse DNS does not match SMTP Banner” often pops up, causing confusion and concern for many administrators. This seemingly technical jargon highlights a prevalent issue that can affect email deliverability and the reputation of your server. Through this article, we’ll demystify what “Reverse […]
