Multiple email identities can be appealing. It makes your business, or professional profile presentable.  Besides its aesthetic potential, multiple email identities can also be an effective system to effectively communicate with different audiences. However, acquiring various main email accounts can be time consuming and may result in mismanagement of email communication.  This is why various […]

Email authentication is a vital procedure for maintaining high email deliverability. Having the slightest chance of your email authentication derailing can and will affect your reputation. One of the most important email authentication methods there is, the Sender Policy Framework (SPF), an authentication method confirming every email sent using your domain has full authorization by

For email marketing strategists, understanding the recipient’s engagement level and their reactions to the email contents can help them determine if the campaign is working, or needs further developments. This is an opportunity that would be difficult to determine without the presence of Feedback loops.  Feedback loops are widely regarded by email marketers to gauge

As the use of digital marketing continues to grow, businesses sometimes find themselves overwhelmed with the number of channels to engage their target audiences. Each channel has its own merits and capabilities, social media, pay-per-click advertising, content marketing and influencer outreach. But if you are wondering which marketing channel has the highest return of investment

Statistics show that of the three businesses with a website, two live and breathe email marketing as one of the most effective tools of reaching their prospects, leads, clients, and in turn driving sales. But its effectiveness really depends on the quality of your email list. A B2B email list may be the key distinction

In this competitive business environment, where email marketing has become such a major channel for marketing communication, understanding the behavior of your audience, is key. Lead scoring is a way to determine the quality of a lead, usually based on their interaction through an email channel. Establishing a clear hand-off process from marketing to sales

Are you seeing your Yahoo emails bounce back more often? If so, you’re not alone. Many senders face this frustrating issue, especially when reaching out to Yahoo users. Bounced emails can hurt your engagement rates and damage your sender’s reputation, ultimately reducing the impact of your email campaigns. Understanding why Yahoo emails bounce back –

Are your emails going to spam? Your email address could be in an email blacklist. An email blacklist is a categorized list of one or more email addresses, domains, or IP addresses that are suspected or flagged for sending spam, unwanted e-mail messages. If you get put on a blacklist your emails could be completely