Email—it’s probably the one method of business or personal communication that nearly everyone is aware of yet somehow a huge portion of the population is mystified by it. But it’s not that complicated. Email is regulated by something known as SMTP—Simple Mail Transfer Protocol. Essentially, it’s a punch list, a menu-driven process that guarantees that […]

Salesforce stands as a beacon in the CRM landscape, heralding a new era of customer relationship management with its comprehensive suite of services. At its core, Salesforce empowers organizations to streamline their sales, marketing, and customer service processes, fostering a more connected and efficient business environment. Email communication, an integral component of this ecosystem, serves

Microsoft’s Hotmail and Outlook are known for security and spam filtering, which is great for the receiver—it’s annoying to get unwanted email. But for the sender trying to facilitate a legitimate email, this can be concerning as well, since Microsoft’s Outlook will mark any respectable email as spam. This is not a necessary roadblock to

In the bustling world of digital marketing, the ability to ensure that an email lands in the intended recipient’s inbox rather than getting lost in the spam folder or, worse, never delivered, is nothing short of crucial. This is where the magic of email deliverability comes into play. But what exactly is email deliverability, and

Ever wonder why some emails land straight in the inbox, while others take a detour to spam-ville? Well, that’s the magic (or curse) of email deliverability at play. In today’s world where our inboxes are flooded with messages, having your emails read instead of being tossed into the digital bin is crucial. So, what’s the

Think of email deliverability as the unsung hero of your marketing strategy. It’s the force behind the scenes ensuring your message dodges the spam folder and lands right in the spotlight of your customer’s inbox. But why does it matter? Well, even the most dazzling email is useless if it never sees the light of

Ever wondered why your meticulously crafted emails aren’t getting the attention they deserve? Well, it’s not always about the flashiest subject line or the most compelling content (though, those are super important too). Sometimes, it’s all about deliverability – that’s right, making sure your emails actually land in your recipients’ inboxes and not in the

Welcome to the world of email marketing, where hitting the inbox is more of an art than just a send button! Today, we’re diving deep into the realm of email deliverability audits. Let’s face it, your carefully crafted emails mean nothing if they end up in the spam folder. Email deliverability isn’t just a fancy

An IP blacklist is a database that monitors an IP address that is notorious for sending spam, or involved in malicious activities. For email domains, being IP blacklisted signifies an unreliable email service, which can damage a business’s credibility and reputation. If your email domain is put on the IP blacklist your emails are  blocked

Dealing with Yahoo blacklisting your IP can be a real headache. It’s like suddenly finding your emails lost in a digital void, unable to reach the inboxes you’re targeting. It is disheartening to find out that your carefully crafted emails ended up in the digital equivalent of a locked box, unseen and unopened. But why