For any business looking to maximize their email marketing campaigns, understanding the factors that influence deliverability is critical.  Delivering emails without fail—and in as rapid a manner as possible—is essential for sustaining relationships with existing customers and acquirings new ones.  In this blog post, we’ll explore the various components that have an effect on your […]

The number of Gmail users in 2022/2023 reached 1.5 billion people. Many people love Gmail, it is convenient and much more functional.  What is spam? Spam refers to unwanted or unsolicited electronic messages, typically sent in bulk.  These messages can be in the form of emails, text messages, or direct messages on social media platforms.  They

In the ever-evolving digital landscape, the concept of blacklists has become a cornerstone in maintaining online security and network integrity. These blacklists, essential tools in the fight against cyber threats, serve as guardians by identifying and blocking potentially harmful online entities. Among these critical resources is DroneBL, a specialized blacklist renowned for its efficacy in

We all rue these – the emails that clutter up our inbox, vowing you a silver bullet or an exclusive nobody else ever knew about. But have you ever wondered why my emails are going to spam? This is email spam, and knowing the variations of it, as well as ways to identify or prevent

Have you ever wondered what a spam trap is and how to avoid it?  Spam traps are no joke when it comes to email marketing. It is an automated system used by internet service providers (ISPs) to identify email addresses that have been abandoned, expired, or bought illegally.  Sending emails to such email addresses will

What is a spam filter? Spam filters are an excellent way to keep unwanted emails from blocking your inbox. They use advanced software programs that can detect malicious phrases and words, so they can prevent harmful communications before they even arrive at you. In other terms, spam filters help safeguard us in the digital realm

Has your MailChimp email been going to spam? You’ve worked hard on creating the perfect campaign, and you want it to hit the inboxes of as many recipients as possible! Unfortunately, when emails land in spam boxes rather than inboxes, they usually do not receive the attention you want. That’s why understanding why mail might

Ever received an email that you eagerly opened, only to find out it’s an unsolicited ad? Or perhaps you’ve been on the receiving end of a genuinely helpful newsletter from a brand you love? These scenarios highlight the thin line between email marketing and spam. Let’s dive deep into understanding the differences. Introduction to email

In today’s digitally-driven communication landscape, email remains a cornerstone for personal and professional interaction. However, this reliance on email has also given rise to challenges, particularly in managing unwanted or spam messages. This is where SMTP blacklists come into play, serving as guardians of our inboxes by filtering out potentially harmful or unsolicited emails. Among

Are you preparing to launch a large-scale cold outreach campaign?  While the excitement of embarking on this new venture can quickly become overwhelming, it is essential that you take the time to adequately prepare your mailbox first.  Cold outreach campaigns involve sending out bulk emails to prospects who may not be aware of your business