The Perfect Cold Email Schedule Timing, Frequency & Follow-Ups
Timing is everything when it comes to cold email outreach. An email can be perfectly composed but it won’t be effective if it’s sent at the wrong time. Meanwhile, the right schedule can greatly increase your open and response rate. But, when should you send those emails, when should you follow up and when do you […]
SORBS blacklist: How to Remove Your IP from It
Recently, there has been significant news regarding the SORBS Spam Blacklist service. As of June 2024, SORBS (Spam and Open Relay Blocking System) has officially ceased operations. This means that users and administrators can no longer request the removal of their IP addresses from the blacklist or use the service for email filtering. The closure […]
Truncate Blacklist: How to Remove Your IP from It
Being blacklisted from a mail server can be a daunting experience. After all, nobody likes to feel as though they are being excluded from engaging in internet interactions. This is why it’s crucial to know how to handle this matter right away. The concept of IP blacklisting will be discussed in this blog post, together […]
Email Deliverability Testing 101: Tools, Metrics & What You Should Be Looking For
The success of your email marketing efforts depends a great deal on your email deliverability. No matter how strong your message is, if it’s not getting into the inbox, you’re wasting your time. In 2025, the world has around 4.6 billion email users. Now, when 45.6% of global emails end up in spam, you see why email deliverability […]
Email Signature Best Practices for Cold Outreach Campaigns
When it comes to cold email outreach, the devil is literally in the details. From the subject line to the body copy, your message should immediately call attention and build trust. One detail often forgotten that actually has a huge role is the email signature. While it may seem like a small detail, a fantastic email […]
The Anatomy of a High-Performing Cold Email
Learning how to implement cold email outreach is imperative for any person in marketing, sales, or any entrepreneur who wants to grow their business. After all, with an ROI of $36 per $1 spent, email marketing is simply a revenue bomb. But writing a cold email that grabs attention and gets a response isn’t as […]
Mailbox Math How to Optimize Sending Volume Without Hurting Deliverability
The truth is, that most of the people that get into marketing are not big math lovers. Numbers, formulas, and equations can feel like a language you would rather not learn when you would rather be writing compelling messages or building relationships. Naturally, marketers are much more keen on math when it exposes things like: The […]
Write Better Cold Emails — Using a Template Checker to Boost Deliverability
When it comes to cold email outreach, the name of the game is deliverability. It doesn’t matter how compelling your message is or how great of a cold email you send if it doesn’t get to your prospect’s inbox. In fact, even seemingly minor problems in your email template can lead to the biggest deliverability […]
Set Up DMARC in 5 Minutes with a Generator
If your means of business communications includes emails, it is important to secure your domain from bad actors. DMARC (Domain-based Message Authentication, Reporting & Conformance) is a really helpful feature that you can use to avoid having your email spoofed by attackers and used for sending phishing emails. It also makes you more likely to land in […]
The Power of a Great Email Signature in Building Trust with Cold Leads
An email signature is not just a line with contact information at the end of your cold email, its so much more. It’s part of the first impression that you give. In essence, a professional email signature that’s well designed can help establish trust with leads that you haven’t connected with yet. Succeeding in cold […]
