Email domain reputation affects the deliverability of email messages, meaning how likely it is that a recipient will receive your emails.  Good email domain reputation helps give you peace of mind knowing that your contacts are getting the important messages you’re sending their way – whether they be transactional or promotional in nature.  However, if […]

Ever wonder how, in a few seconds, your email may go from your inbox to a friend’s half way across the globe? Within this almost instantaneous communication is a vital but sometimes disregarded participant: the Mail Transfer Agent (MTA). MTAs are the potent engines that make sure every one of the billions of emails that

Email has become an indispensable mode of communication for both personal and business purposes. However, the widespread use of email has also made it a prime target for cyber threats, such as phishing, spoofing, and unauthorized access. To counter these challenges and ensure the authenticity of email communication, three essential email authentication protocols come into

One of the key aspects of effective email marketing is ensuring that the emails are delivered to the right place, i.e. the inbox of the intended recipients. This becomes even more important in light of the increasing competition for attention in an already cluttered inbox. When emails are not delivered to the inbox, they may

In the world of email marketing and online communication, the reputation of your domain plays a crucial role in determining the success of your campaigns. It directly affects email deliverability and the trust you build with internet service providers (ISPs). However, when it comes to new or dormant domains, establishing a positive reputation can be