What Is a PTR Record and Why It Matters for Email Deliverability
Emails hold immense value, especially for professionals, business leaders, and various organizations. It is an effective and economical communication tool to convey information, and promote a product —or service. This is why email deliverability remains a crucial aspect for successful email communication, and the most effective email marketing initiatives. Having an email warmup service, such […]
Email Marketing Terms You Need To Learn
If you are an email marketer chances are you are pretty much accustomed or familiar with the jargons of email marketing. However, there are some terms that you may not have figured out yet. The following is an organized glossary of terms, and its explanations that you can use as a reference for your email […]
Why a clean B2B email list is the secret to better engagement and conversions
Statistics show that of the three businesses with a website, two live and breathe email marketing as one of the most effective tools of reaching their prospects, leads, clients, and in turn driving sales. But its effectiveness really depends on the quality of your email list. A B2B email list may be the key distinction […]
Lead scoring 101: Converting email engagement to actionable insights
In this competitive business environment, where email marketing has become such a major channel for marketing communication, understanding the behavior of your audience, is key. Lead scoring is a way to determine the quality of a lead, usually based on their interaction through an email channel. Establishing a clear hand-off process from marketing to sales […]
Why email marketing is the king of all marketing channels: The marketing channel with the highest ROI
As the use of digital marketing continues to grow, businesses sometimes find themselves overwhelmed with the number of channels to engage their target audiences. Each channel has its own merits and capabilities, social media, pay-per-click advertising, content marketing and influencer outreach. But if you are wondering which marketing channel has the highest return of investment […]
Yahoo Emails Bouncing Back: How to Fix and Prevent It
Are you seeing your Yahoo emails bounce back more often? If so, you’re not alone. Many senders face this frustrating issue, especially when reaching out to Yahoo users. Bounced emails can hurt your engagement rates and damage your sender’s reputation, ultimately reducing the impact of your email campaigns. Understanding why Yahoo emails bounce back – […]
Email Blacklists: Types, Checks, and How to Stay Off the List
Are your emails going to spam? Your email address could be in an email blacklist. An email blacklist is a categorized list of one or more email addresses, domains, or IP addresses that are suspected or flagged for sending spam, unwanted e-mail messages. If you get put on a blacklist your emails could be completely […]
LashBack Unsubscribe Blacklist: What It Is and How to Get Delisted
Have you heard of the LashBack Unsubscribe Blacklist (UBL)? If you’re working in email marketing, it’s something you should know about. The UBL is a blacklist that can hurt your email deliverability. It’s specifically for companies that don’t respect unsubscribe requests, listing IP addresses that send emails to people who opted out. Why does this […]
RATS-NoPtr Blacklist: How to Get Delisted [Solved]
Are your emails landing in spam? If so, you might be on an IP blacklist – and one of the culprits could be RATS-NoPtr. Blacklists are lists of IP addresses that have shown spam-like behavior or technical issues, which can block your emails from reaching recipients. RATS-NoPtr is a unique blacklist that flags IPs lacking […]
Mailchimp Bounced Emails: How to Fix Hard Bounces and Improve Deliverability
One of the major challenges in email marketing success is email bounces which is a common problem for anyone using Mailchimp. An email bounce occurs when the email cannot be delivered to the recipient’s inbox for technical, address, or other reasons. Anyone looking to do things better to sustain communication with the audience must know […]
