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SMTP Error 421 4.4.3 – Routing Server Failure Causes & Solutions

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You may often see the error: SMTP transient error: 421 Service Not Available  And think that you can just wait it out.  This can be true for some of the SMTP email error 421, but its variants may have severe repercussions on your email deliverability. One of its variants that may require immediate attention is […]

SMTP Error 421 4.4.1 – No Answer from Host: What It Means & How to Fix It

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The SMTP Error 421 4.4.1 – No Answer from Host error indicates that your email server is unable to connect with the recipient’s server.  This is just one of the many problems that can deeply affect email deliverability resulting in delays or even undelivered messages. So what should an email sender do when this message shows […]

SMTP Connection Encryption: The Key to Secure & Reliable Email Delivery

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One of the top channels of communication for businesses is email, which unfortunately makes it one of the prime targets of cyberthreats like phishing, data interception, and spoofing. Encryption is the answer. Without it, emails are transmitted as plaintext over the Internet where people can steal sensitive information.  SMTP (Simple Mail Transfer Protocol) is the […]

SMTP Error 421 4.3.2 – Service Shutting Down Causes & How to Fix It

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There are tons of SMTP related errors that an average email user can encounter. Some of them can be due to IP reputation concerns, while others are rooted and are likely the result of a temporary errors failure — retryable errors.  One of these temporary errors is the SMTP error 421 4.3.2 (Service Shutting Down), […]

How SMTP AUTH Mechanisms Affect Email Deliverability and Security

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SMTP Authentication (SMTP AUTH)  is not only a fundamental mechanism that protects your emails against spoofing and phishing attacks. It also has a direct contribution to your email deliverability and brand recognition.  Depending on how well you set up your SMTP AUTH you are less likely to experience SMTP errors related to authentication failures —potentially […]

The Science and Process of Warming Up Newly Created Email Domains

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Crafting effective marketing email content is just one of the fundamentals that can make an effective email outreach successful. In the realms of email marketing the technical aspects are just as crucial as the marketing ploy; our research team devoted their time to understanding the best and most helpful technical factors that can help every […]

Why SSL & TLS Certificate Errors Are Hurting Your Email Deliverability

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If you are an email marketer, you probably understand that having the best email and domain setup are one of the fundamentals to ensure that you have a functioning email. However, one factor that can still affect your email deliverability and overall reputation are errors caused by SSL (Secure Sockets Layer) and TLS (Transport Layer […]

Reverse DNS Lookup Failures How They Impact Email Deliverability and Sender Trust

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Email is a valuable communication channel, especially for many businesses and email marketers. It is known to develop the highest ROI, which should make inbox placement and email deliverability a priority.   The capability to ensure that your emails are delivered to the intended recipient is a simple idea, yet there are still some email users […]

Fixing Reverse DNS Lookup Failures Best Practices for Email Server Configuration

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Email is an instrumental communication tool that finds its advantages in areas such as marketing, customer support, and other internal communication processes.  Email marketing is considered as the “king of all marketing channels”, while email communication for both customer support and internal communication offers a non-time sensitive system allowing everyone without rushing too much of […]