Why do some emails land in your spam folder while others are successfully delivered to your inbox? Or how certain websites receive almost instant enhanced search engine optimization? One of the more under-the-radar, yet just as essential, reasons behind the above is domain age. Domain age is one of the more under-the-radar, yet just as […]

Ever sent an email and then found it disappeared into thin air, never to be seen by the person you meant to send it to? I find it to be a frustrating experience. Success of email marketing initiatives is mostly dependent on email deliverability, the unseen factor determining where your emails land. Your marketing efforts

One very important factor in email marketing that greatly affects how successful your campaigns are is email deliverability. Popular cloud-based email sending service Amazon Simple Email Service (Amazon SES) is made to enable companies send transactional, marketing, and notification emails. Even with a technology this potent, deliverability rates present problems for many users. We will

Any marketing plan must be email deliverable since it determines how well your message gets into the mailbox of your target audience. Now enter Mailchimp, one of the industry titans in email marketing, which guarantees to improve your outreach and streamline your email campaigns. Low deliverability rates can be a problem for users even with

Unbelievably, emails are the starting point of about 90% of cyber attacks. Your email communications need to be protected more than ever in a world where spoofing and phishing attacks are very real. That is the context in which DMARC (Domain-based Message Authentication, Reporting & Conformance) functions. Strongly integrating with SPF (Sender Policy Framework) and

Various organizations utilize Office 365 for a more seamless communication process. However, despite its impressive email features, phishing and spam are still inevitable. Email security for Office 65 is more important now than ever since phishing attempts make up over 80% of security incidents, even email servers outside of Office 365. To combat this, tools

About 85% of daily emails in the digital world of today are deemed spam, and many of them can be dangerous. This startling number emphasizes the need of email security in our online life. We must make sure that the emails we trust are really safe because, as Gmail users, we sort through a sea

Ever wonder how hackers send emails that appear to be from reputable vendors or your bank? Known as email spoofing, this strategy impacts millions of people worldwide and annually results in large losses of data and money. Actually, damages from phishing and other email-based scams alone topped $57 million, according to the FBI’s Internet Crime

Did you know that 91% of all cyber attacks start with a phishing email? This astonishing figure underscores how important strong email security is. DKIM, or DomainKeys Identified Mail, is one of the best defenses against these kinds of attacks since it verifies that emails received from your domain haven’t been altered in transit. Securing

With an industry average open rate of about 20%, your email fights against always shorter attention spans in addition to competing with others for attention. Within the field of digital marketing, email open rates are more than simply numbers; they are important markers of relevancy, involvement, and eventually the success of your efforts. We’ll go