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How long to warm up new domains before starting to send campaigns

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    If you’re serious about email marketing, you can’t do without your domain. After all, the user is waiting for a letter from the brand, and not from an unknown sender. For your email to be opened, the customers must clearly understand who it is from.

    In a personal mailbox, everything is simple: you type an email address, write a text and click “send”. Bulk mail doesn’t work that way. There are a lot of technical nuances here, rules for working with subscribers, and content requirements.

    The first thing to do is to register a corporate mail. This is an email with your company’s domain.

    Read also – What is business email account and why is it needed?

    Next, you need your domain to be properly configured. Set up all relevant DNS records for your domain. This includes SPF, DKIM, and DMARC records that authenticate the mail server and inform mail providers that your emails are legitimate. In addition, you must set up an MX record so that incoming messages can be routed correctly.

    All of these steps can help you improve your email deliverability, your sender reputation and avoid the spam folder.

    What are the email sending limits of various email hosts?

    ✅ Gmail sending limits.

    Gmail allows you to send up to 500 messages per day to a maximum of 500 recipients. It doesn’t matter how it happens: 1 message to each of 500 people or 500 messages to one person.

    For Google Workspace (G Suite) – 2000 messages per day on the pay version.

    ✅ Outlook email sending limit.

    300 emails per day.

    ✅ Yandex.mail email sending limit.

    500 emails per day: (if the email has several recipients, then each individual email sent counts separately towards your total).

    ✅ Yahoo email sending limit.

    Yahoo: Maximum 500 emails per day. Each email can be sent to a maximum of 100 recipients. Each email recipient counts as one email up to 500 daily limits.

    Why do you need warm up email domain?

    A warm-up email domain is a crucial factor for building and maintaining a positive email reputation. Email providers like Gmail, Yahoo, and Hotmail use various algorithms to identify spam emails by analyzing their senders’ reputation. So, if you’re starting a new email marketing campaign or launching a new website with your own domain, you’ll need to warm up your email domain to ensure it has a good reputation among these email providers.

    One of the advantages of warming up your email domain is that it helps to increase email deliverability rates. Email providers tend to prioritize emails coming from reputable senders. By establishing your domain’s reputation through gradual and consistent email sending, you increase the chances of your subsequent emails landing in the recipient’s inbox rather than their spam folder.

    Moreover, warming up your email domain also helps to build trust with your subscribers. When your email reaches their inbox, it increases the chances of them opening and engaging with it. This can lead to better conversion rates and higher customer retention rates. Warm-up emails also have a positive impact on your open and click-through rates, which is essential for any email marketing campaign.

    In conclusion, warming up your email domain is a necessity for any business that relies on email marketing. It allows you to establish a good reputation for your email domain, which helps increase email deliverability rates and build trust with your subscribers. By incorporating warm-up emails into your email marketing strategy, you’ll ensure that your emails are not only reaching your target audience but also are receiving higher engagement rates.

    The most important rule when sending emails from a new domain is warming up.

    If you send a lot of emails from a domain with no reputation, it will be classified as spam. And secondly, such a domain will have a very bad reputation. And until it is fixed, all letters will go to spam or will be blocked altogether. And restoring a domain reputation is a very difficult, long, and laborious task. So it’s better not to risk it.

    🔥Warm-up email – Must Have!

    To help ensure that legitimate mail is not put in the same category as spam, email providers use strict filters to monitor incoming messages. Therefore, it’s important for new senders wisely increase their sending volume over time so they don’t get caught up in these defenses designed specifically against unwanted bulk messages.

    If a new domain or even a subdomain is added to an already heated IP, it still needs to be heated. Of course, each email service builds the sender’s reputation in its way. But Gmail, for example, is focused on the overall reputation of the mail flow, so adding changes (new IP or domain) without warming up reduces or even cancels the reputation.

    Warming up email manually

    For a successful IP warm-up, volume distribution is paramount. To maximize customer engagement and connection, businesses must send out 50,000 emails per week strategically spread over days; too much at once risks tarnishing the sender’s reputation with mail servers who might consider them spammers.

    Warm-up new domain manually. Plan.

    Day 1-5:

    Send no more than 5 warm up emails to new people.

    Don’t send the same email to everyone, personalize it, don’t use spam words, and don’t add any pictures or links. These letters need to be answered.

    Day 6-14:

    Send 10-15 warm-up emails every day until you reach 100 people. The conditions are the same. 

    Day 15-25:

    Send 50 warm-up emails a day and gradually increase the number. Do not forget to answer all emails, or almost all, from the new email box.

    Day 25-45:

    Gradually build up the number of emails sent, by around day 45 your domain should be warming up. During these days, continue to respond and interact with the contacts who responded to you.

    If you see that the warming-up process is going well, you can increase the number of emails sent more boldly. 

    For example, warming up email can go according to the following schedule:

    One week – start with 250 emails per day and increase by 250 every day (250 – 500 – 750 etc.)

    Second week – increase by 500 or more. Further, the number of increases can grow much faster, but it is imperative to keep track of all indicators, the number of emails opened, the number of emails that ended up in spam, etc. And adjust the plan depending on the success of your email campaign. 

    Warming up a domain manually is laborious and time-consuming, it is better to use special services, such as ours.

    Professional domain warming up with Warmy.io

    email warm up

    The Warmy company automatically warms up the domain and email. Prepares your domain for sending company emails.

    Use Warmy’s fantastic features to improve your sender reputation by avoiding spam filters that ruin your inbox and website reputation.

    The warm-up can be carried out in different languages ​​and on different topics that your business needs.

    Using Warmy.io state-of-the-art automatic warm-up routine, you can warm up your email and domain 10 times faster, getting them ready for maximum deliverability email marketing campaigns.

    Any major email provider can be warmed up with Warmy. Gmail, G Suite, Google WorkSpace, Microsoft 365, Sendgrid, Amazon SES, Mailgun, Outlook, Zoho, Yahoo, iCloud, AOL Mail, Yandex, SendinBlue, and even dedicated SMTP are just some of the services available.

    Read more – Automate your Email Warm Up with Warmy.io

    How does Warmy.io warm up your email?

    warmup email

    Warmy sends real emails, to real people who mark your email as important, if necessary, get it out of the spam folder, thus improving your domain’s reputation. Increasing the volume of sending every day.

    This all happens automatically. All you need is to connect your mailbox, then the Warmy team does everything for you.

    If you’re thinking about starting to use a new email domain for your marketing campaigns, these guidelines will help ensure that your deliverability and reputation suffer as little as possible.

    Warm up your email with Warmy 


    In conclusion, warming up a new domain before launching email campaigns is a critical step that should not be overlooked. The duration of the warm-up period can vary, but typically, it ranges from a few weeks to a couple of months, depending on various factors like the volume of emails and the domain’s reputation.

    A gradual and strategic approach ensures that your domain builds a solid reputation, enhancing email deliverability and effectiveness of your campaigns. Remember, patience and consistency during this phase are key to establishing a trustworthy presence in the inbox of your recipients. By investing time in properly warming up your domain, you set the foundation for successful and impactful email marketing efforts.

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