How Email Warm Ups Transform Cold Outreaching

Why Combine Email Warmups with Content Marketing?

Acquiring a cold email template can help you craft the best sales email. But one of the things that we need to understand is that they are receiving an email from someone without much context. 

It is easy for recipients to skip your email, and send it to spam. Worst, Internet Service Providers (ISPs) and email servers may flag new senders as untrusted, increasing the chances of spam filtering. 

This is why warming up your email before crafting the perfect email content is necessary. You can then form the perfect content that is relevant to your intended audience. 

Reputable Content Marketing Funnels That You Need To Consider

After warming up your emails, you need to stop and consider the type of content that will work best for your marketing initiatives. 

Not all content is created equal. Understanding the sales funnel is important in warming up cold leads. It is also a great way to establish your reputation, and develop authority in your market. 

Organic Content (Top of the Funnel)

Organic content—such as blog posts, articles, and social media posts—is designed to attract and educate your audience. This is what marketers often call top-of-the-funnel content.

• Goal: Build awareness and establish authority.
• Best formats: Blog posts, LinkedIn articles, social media threads, YouTube videos.
• Best topics: Address common industry challenges, share insights, and showcase expertise.

This blog post, for example, is a type of organic content that sits at the top of our marketing funnel (very meta, huh?).

Lead Magnets (Middle of the Funnel)

Lead magnets are high-value content pieces designed to attract and capture leads. These require more effort to create but offer deeper insights that position you as a go-to expert.

• Goal: Get prospects to opt-in and show intent.
• Best formats: E-books, whitepapers, quizzes, webinars.
• Best topics: In-depth guides, industry reports, step-by-step solutions.

If someone engages with your lead magnet, chances are they’re already interested in the problem you solve—making them a much warmer lead.

Sales-Enablement Content (Bottom of the Funnel)

Sales-enablement content is for prospects who are closer to making a decision. They’re weighing their options and need that final push.

• Goal: Convert leads into customers.
• Best formats: Case studies, testimonials, comparison guides.
• Best topics: Customer success stories, ROI breakdowns, proof of effectiveness.

This is where you show, rather than tell, why your product or service is the right choice.

Warming Up Cold Audience: Getting Started with Your Content

First Approach: Starting with a Cold Audience

• If you’ve just started building your content library, it hasn’t had time to attract an audience yet.
• The next step is to boost visibility and help your audience discover your content.
• Launch a campaign using sales email templates that highlight valuable content on your website.
• Avoid selling at this stage—think of it as an introduction.
• Focus on Organic Content or Lead Magnets rather than sales enablement content.
• As people engage with your content, track who shows interest and re-target them with additional content.
• Once engagement increases, you can introduce case studies or offers—but without being overly aggressive.

Second Approach: Converting a Warm Audience

• If your content library has been live for a while, you likely have an audience already.
• Track who has engaged with your content to identify potential leads.
• Create sales email templates that naturally continue the conversation.
• If someone has downloaded a guide or taken a quiz, follow up with a personalized email.
• Acknowledge their engagement and introduce additional ways you can help.

Improving Content Marketing and Warming Up Cold Leads

Crafting a valuable email content that resonates with your cold outreach is vital, but what will happen if your initial email outreach fails; your emails were sent to spam, and worst of all, your email reputation is damaged? 

By combining sales email templates with a content marketing strategy, and incorporating email deliverability strategies, you can create a more seamless journey for your prospects—from the first touchpoint to the final conversion.

This is where Warmy comes in.

Warmy is renowned for its free email deliverability test, and can be effective in understanding any potential issues with your domain that may affect your deliverability. 

Warmy also has a free SPF and DMARC records generators; two email protocols that ensures your email domain is verified while guaranteeing a well-secured domain that can prevent phishing and legacy by allowing domain owners to set email authentication policies. 

You can also take advantage of its other features such as:

Free Template Checker

Ensure that your contents avoid any spammy terms with Warmy’s free template checker. Evaluating your email content for any spammy terms is one of the best ways to ensure that your emails are being sent in the inbox, and achieve a positive feedback loop. 

Email Warmups

Some emails often end up in spam not because of any spammy terms, or lack of authentication protocols. This usually happens for new or inactive email addresses that suddenly send a high volume of messages. 

For many ISPs, this can be problematic since new email addresses do not have a solid reputation yet. For new domains or inactive mailboxes, email warmup is, therefore, crucial in establishing a trustworthy sender reputation before large-scale outreach

Warmy’s email warmups process helps establish a positive sender reputation, reducing—but not eliminating—the risk of spam filtering by gradually and automatically increasing the volumes of emails you can send, for up to 5,000 emails per day. 

Domain Health Hub

Warmy’s Domain Health Hub has been upgraded to a more advanced and professional level, it can now assess every statistical data at a domain level. This can contribute to achieving a positive feedback loop since users will gain complete monitoring of their deliverability at the domain level instead of their individual inboxes. 

• Instant Domain Health Score: Check your deliverability status with metrics such as Inbox Placement, DNS Authentication, and Google Postmaster Data.
• Clear Warm-Up Performance Insights: Gives you the ability to track spam rates, inbox placement, and deliverability trends weekly and monthly.
• Comprehensive DNS Status Checks: Validate and troubleshoot SPF, DKIM, DMARC, rDNS, MX, and A records for seamless email authentication and security. 
• Optimized Multi-Domain Monitoring: Manage all your domains from one sleek dashboard. Making it easier to identify which ones need immediate action. 
• One-Click Deep Insights: Click on any domain to access detailed health metrics, performance reports, including deliverability trends with ease. 

Email Seed List

Seed listing is one of Warmy’s advanced deliverability systems.It has the flexibility to be integrated into any email client, and improve your email performance testing. Warmy will supply genuine email addresses from Gmail, Outlook — and very soon, Yahoo— that will act as seeds for testing your email deliverability. 

It will simulate real engagement to improve sender trust, and if in case that your emails are sent to spam, it will be removed from spam and marked as important to program ISP into understanding that your emails are legitimate. Sign up for the 7-day free trial, or book a demo to improve your content marketing initiatives today!