Warmy. How does it work?
TABLE OF CONTENTS
Are you tired of your emails ending up in the spam folder? Say hello to Warmy, the email deliverability platform that will revolutionize your email marketing efforts.
Email warm-up is a strategic and gradual process of building a good reputation with Internet Service Providers (ISPs) and email service providers (ESPs), undertaken to ensure that your emails land in the inboxes of your intended recipients rather than being filtered into spam or promotional folders.
It involves methodically sending out small batches of emails from a new or dormant email account and slowly increasing the volume over time, while simultaneously focusing on fostering engagement, such as encouraging replies, clicks, and other positive interactions.
The process incorporates various factors, such as sender and recipient domain health, email content quality, and audience segmentation.
Conducting a successful email warm-up routine can lead to higher deliverability rates, improved open and click-through rates, and a stronger reputation for the sender, thus increasing the overall effectiveness of email marketing and communication efforts.
With Warmy, you can:
One of the key features of Warmy is its ability to warm up your email domain and IP address. By gradually increasing the volume of emails you send from your domain and IP address, Warmy helps you build a strong sender reputation with email service providers (ESPs). This proactive approach reduces the likelihood of your emails being marked as spam and increases the chances of them landing right in your recipient’s inbox.
With Warmy, you gain access to comprehensive email deliverability metrics that provide valuable insights into the performance of your email campaigns. Track crucial metrics such as open rates, click-through rates, bounce rates, and more. By keeping a close eye on these metrics, you can identify any potential issues and quickly address them to ensure optimal email deliverability and engagement.
Warmy allows you to choose the language and topic of your warm-up emails. This can be useful for businesses that want to warm up their email domain and IP address for a specific market or industry. For example, if you are a business that sells software to businesses in India, you could choose to warm up your email domain and IP address for the Indian market using the Hindi language and the “business software” topic. This would help to ensure that your future email campaigns are delivered to the inboxes of your target audience.
Warmy automates essential email warming up tasks, such as sending warm-up emails to new subscribers and gradually increasing the volume of emails over time. This helps build your sender reputation and improve email deliverability.
With automated warm-up workflows in place, you can focus on other critical aspects of your business while Warmy takes care of warming up your email domain and IP address.
- Improve your email template deliverability by sending it as part of a warm-up process.
- Warmy checks your template for subject length, word count, reading time, number of links, question count, and spammy word count.
Warmy’s dashboard provides a comprehensive overview of your email deliverability performance. You can see your email open rates, click-through rates, bounce rates, and other important metrics. You can also use the dashboard to segment your email list, create automated email campaigns, and more.
Warmy’s dashboard makes it easy to check the validity of DNS records that are essential for email deliverability and security, including:
- SPF
- DKIM
- DMARC
- rDNS
- MX-Record
- A-Record
An email deliverability test is a process of sending test emails to different email providers to see if the emails are delivered to the inbox. This is important because it can help you to identify any problems with your email sending process or email content that may be causing your emails to be marked as spam or sent to the junk folder.
Warmy.io – the email deliverability platform that’s so good, it’s practically magic.
Warmy is a comprehensive email deliverability platform that can help you reach more customers and boost sales. With its powerful features, Warmy can help you warm up your email domain and IP address, monitor email deliverability metrics, and automate essential email warming-up tasks.