Ever sent an email and had an instant panic after hitting send that it went to spam? There’s a way to check if it did. Considering so many emails are sent and received daily all over the world, it’s not hard to fault the busy whirlwind that is email marketing and emailing in general. Did you know that nearly 45% of all emails sent today are spam? Insane!
This increasingly popular phenomenon ruins communication and decreases digital marketing effectiveness. That’s why, in this post, you’ll learn all there is to know about email deliverability, from what spam filters are (and how they change where your email goes vs. where you intended it to go) to the essential, simple, step-by-step breakdown of how to perform a spam test. By the end of this post, you’ll have everything you need for effective email deliverability—into the inbox and not the spam folder.
Email spam checkers determine if your email goes to the junk folder or not. These applications check your email against several criteria on spam filters of email providers—criteria about the contents of your message, specific spam trigger words, and sender history. Using a spam checker, along with any recommended email deliverability best practices, increases the likelihood that your email will get to where it’s intended.
When a business email ends up in someone’s spam folder, it’s the demise of every business. First, communication and marketing are down the drain because the customer never gets seen by as many eyes and interaction. In addition, companies that spam too often get blacklisted with certain email domains and more, rendering them untrustable. Ultimately, this causes millions in revenue lost because communication is lost. Efforts to get people bought and on board, and sales, instead of proper engagement. When it comes to proper communication and marketing for yours, it matters where your business email ends up.
Beyond assessing what common spam checkers assess, take, for example, deeper assessments from more advanced spam checkers, i.e., email deliverability testing. These test email deliverability in a more generalized fashion across the boards and provide assessments that state whether or not your domain is too new to be trusted, whether your IP/domain is on any blacklists, and whether authentication standards like SPF, DKIM, and DMARC are failing. We’ll investigate Warmy.io’s spam checker as a representative tool of this phenomenon. We’ll examine how to utilize it and learn from it the detailed information it provides that empowers a more informed, preventative stance on enhanced email deliverability. This section aims to connect the old world of spam testing with the new age of enhanced deliverability for which these tools are needed to facilitate successful email marketing.
Warmy.io is a complex technology made to improve email delivery. It surpasses conventional spam detectors in that it offers a comprehensive study of email deliverability across different providers in addition to screening for typical spam triggers.
Here’s what Warmy.io’s spam checker examines:
- Spam Triggers. Checks emails for common spam keywords and formatting errors.
- Email Deliverability. Assesses how emails perform across different email providers.
- Domain Age: Verifies if the domain age is sufficient to be considered trustworthy.
- Blacklist Status. Checks if the IP or domain is listed on any spam blacklists.
- Authentication Protocols. Ensures protocols like SPF, DKIM, and DMARC are present and correctly set up.
- Comprehensive Analysis. Provides detailed feedback on aspects that could affect email deliverability.
Start by copying a list of provided email addresses. Most email clients allow you to separate these addresses with a comma.
Paste the copied email addresses into the “To:” section of your email client. Type your message and click the “Send” button.
After sending the email, return to Warmy.io and click the “Check Email Deliverability” button to initiate the analysis.
Check the score indicating the likelihood of your emails reaching the inbox. Higher scores reflect better deliverability.
Warmy.io’s email spam checker will provide you with detailed insights on where your messages are ending up for each email provider. The results are categorized into three different statuses:
- Inbox. Indicates that your message has successfully landed in the recipient’s inbox.
- Spam. Shows that the message was directed to the spam folder.
- Unreceived. Points to an issue either in sending the email or in the detection of its delivery status.
These statuses help you pinpoint exactly how your emails are being processed, allowing you to make necessary adjustments.
In Warmy.io’s platform, you can access detailed information about each checker that processed your email by expanding the providers list. This includes:
- Checker’s Email Address. Shows which addresses were used for testing.
- Email Landing. Indicates whether the email landed in the inbox, spam, or was unreceived.
- Delivery Time. Reports how long it took for the email to be delivered.
- Sending IP. Displays the IP address from which the email was sent.
- Spam Analysis. Notes whether SpamAssassin marked the email as spam based on its content.
Verify whether your domain appears on any blacklists, too. Sometimes domains are blacklisted—especially new domains and shared servers like Gmail or Outlook—and it happens. But if your domain appears in the results, don’t panic at the onset; this won’t greatly reduce your likelihood of success for getting deliverability rates.
Warmy.io helps you review your DNS records such as SPF, DKIM, and DMARC to ensure proper sender authentication. If you discover that any of these crucial records are missing, it’s important to add them through your domain control panel to enhance email security and deliverability. Warmy.io facilitates this process by offering free tools, including a SPF Record Generator and a DMARC Record Generator, making it easier for you to secure and authenticate your email communications.
Related – Why Do You Need to Configure SPF, DKIM, DMARC and How To Set Them
After evaluating the results from your email deliverability test, you can take several proactive steps to enhance your email performance:
- Utilize Email Warm-Up Services. Services like Warmy.io can help “warm up” your email address, gradually building its reputation by sending and receiving emails that engage positively with various providers.
- Adjust Email Content. If your emails are frequently landing in spam, consider revising your content. Avoid spam-trigger words, ensure clear and professional language, and maintain a balanced text-to-image ratio.
Improve Email Design. Simplify your email design to be clean and accessible, avoiding overly complex layouts that might trigger spam filters.
Enhance Sender Reputation. Consistently use authenticated email practices by maintaining updated SPF, DKIM, and DMARC records. Regular checks for blacklisting and taking corrective actions if necessary are also vital.
Related – Useful email content. Examples.
Be sure to check your email for spam so it doesn’t end up in the spam folder. For instance, checking your email for spam with Warmy.io even if you only do it once—gives you one final guaranteed chance to fix your deliverability. The more whitelisted ESPs you have and the more positive results from your research, the easier things will be for you down the line with email campaigns and the more likely you are to reach your desired audience with similarly related content. Just don’t use content the wrong way and get caught by a spam trap.
📜 Related article:
What is a spam checker?
To assist avoid your emails being filtered into spam folders, a spam checker assesses the likelihood that email servers will flag them as spam.
How does an email spam checker work?
An email spam checker looks through your emails for typical triggers—phrases, too many links, and formatting problems—that email providers know could flag an email as spam.
Why should I use an email spam checker?
Your email deliverability rates can be much increased by using an email spam checker, which will guarantee that your messages reach your audience's inbox rather than ending up in spam folders.
Can a spam checker guarantee my emails won’t be marked as spam?
Although spam checkers significantly lower the possibility that your emails will be reported as spam, email provider algorithms are always evolving, hence they are unable to guarantee this.
How often should I use a spam checker?
Using a spam checker on a regular basis is recommended, particularly ahead to starting large email campaigns, to guarantee continuous adherence to standard practices and to preserve high delivery.
