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Folderly alternative. Warmy vs Folderly

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    In the ever-evolving world of digital marketing, the success of email campaigns hinges greatly on email deliverability rates. Email warming emerges as a pivotal factor in boosting these rates, guaranteeing the delivery of your messages straight to the inbox. Today, we explore two prominent SaaS solutions in the email warming arena: Warmy and Folderly. While both tout distinct functionalities geared towards optimizing your email deliverability, the question remains: how do they compare head-to-head?


    email warm up

    Warmy.io is a platform designed to enhance email deliverability by warming up mailboxes and raising the sender’s reputation. 

    Warmy.io provides tools such as the Email Deliverability Checker, Email Health Checker, and Email Template Checker to further optimize email campaigns. 

    The platform’s main goal is to prevent emails from landing in spam folders, and it achieves this by automatically opening sent messages, marking them as important, and moving them out of the spam folder. This process significantly boosts the sender’s reputation. 

    Warmy also offers a range of flexible pricing plans designed for businesses at any stage of their growth.

    With Warmy you have access to an automated system that monitors your campaigns and optimizes them for better performance, as well as powerful analytics that provide you with detailed insights into what’s working and what needs improvement. 

    The platform’s integration with popular services like HubSpot and Monday.com further enhances its appeal by streamlining workflows.



    Folderly, on the other hand, markets itself as an all-in-one email deliverability platform. While it also supports a range of email providers, Folderly focuses on solving deliverability issues through targeted interventions. Its service includes spam testing and domain health checks, which are vital for maintaining a strong sender reputation. Despite lacking the volume capacity of Warmy, Folderly’s integration capabilities and focus on actionable insights provide solid support for improving email engagement rates.

    Email Providers and SMTP

    Warmy and Folderly both accommodate a wide array of email providers, ensuring flexibility in their use. Warmy’s support extends to major providers including Gmail, Outlook, and custom SMTP configurations, making it highly adaptable for various business needs. Folderly does not lag far behind, with robust support for different email services, emphasizing its adaptability. The key difference lies in Warmy’s ability to seamlessly integrate with a broader spectrum of email systems, offering a slight edge in versatility.

    Warm-Up Volume

    When it comes to warm-up volume, Warmy clearly takes the lead by offering up to 60,000 warm-up emails per month. This high capacity is particularly beneficial for large businesses and email marketing agencies requiring substantial email throughput. Folderly, while not explicitly mentioning its warm-up volume limit, focuses more on the quality and targeted improvement of deliverability rates. For businesses prioritizing volume, Warmy offers the clear advantage, whereas Folderly might appeal to those focusing on targeted deliverability enhancements.

    Ease of Use

    Both Warmy and Folderly pride themselves on ease of use, featuring user-friendly interfaces that simplify the email warming process. Warmy’s platform is noted for its excellent UX, easy navigation, and user-friendly dashboard, which streamline the setup and monitoring of email warming campaigns. Folderly also offers an intuitive interface, with easy-to-use tools and clear insights into email performance. However, Warmy’s additional free tools, such as the deliverability test and email template checker, provide users with more resources at their fingertips, making it slightly more user-centric in its approach.

    Free Tools

    Warmy provides users with free access to valuable tools including an email deliverability test and an email template checker. These tools are instrumental in diagnosing and improving email deliverability issues without extra cost. Folderly counters with its own set of free tools like the Email Spam Words Checker and SPF Record Generator, aimed at enhancing email health. While both platforms offer beneficial free tools, Warmy’s broader selection, including blacklist monitoring information, offers a more comprehensive toolkit for users aiming to optimize their email strategy comprehensively.

    Integration Capabilities

    Integration capabilities are crucial for ensuring that email warming tools work seamlessly within existing marketing tech stacks. Warmy’s ability to integrate with popular platforms like HubSpot and Monday.com allows users to maintain efficiency in their workflows. Folderly also boasts robust integration options, ensuring it can fit into various marketing strategies. However, Warmy’s explicit mention of integration with a broader range of platforms might provide it with a slight edge for businesses using diverse tools.

    Blacklist Monitoring

    Warmy stands out by offering comprehensive blacklist monitoring information, ensuring users are well-informed of their email reputation. Folderly’s proactive blacklist monitoring keeps users ahead of deliverability issues, though Warmy’s depth of information provides a broader safety net.

    API Access

    API access is crucial for custom integration and automation. Warmy offers API access, enhancing its flexibility for businesses looking for tailored solutions. Folderly, however, does not provide API access, limiting opportunities for customization and integration with bespoke systems.

    Customer Support

    Warmy excels in customer support, offering Zoom, chat, and email support, along with free consultations, ensuring users have access to comprehensive help. Folderly focuses on email support, providing a more limited range of support options compared to Warmy’s multifaceted approach.

    Free Trial

    Warmy provides a 7-day free trial, giving users a brief period to test its features, while Folderly offers a free trial without specifying the duration, allowing users to explore its capabilities to a certain extent.

    Feedback and Reviews


    • On G2, Warmy.io has received 4.8⭐ out of 5 stars
    • On Trustpilot, Warmy.io has a great rating of 4.1⭐ out of 5 stars
    • On Capterra, Warmy.io is rated 4.9⭐ out of 5 stars


    • On Trustpilot, Folderly has a great rating of 4.3⭐ out of 5 stars
    • On G2, Folderly is rated 4.9⭐ out of 5 stars
    • On Capterra, Folderly has received a rating of 4.9⭐ out of 5 stars

    Warm-Up in Different Languages and Topics

    Warmy supports warm-up emails in more than 30 languages, offering unparalleled flexibility for global campaigns. Folderly does not specify support for multiple languages, which may limit its appeal to users targeting a global audience.

    Template for Warm-Up

    Warmy allows users to add their email templates, providing customization that can significantly benefit branding and messaging consistency. Folderly also offers template customization, ensuring users can tailor their warm-up emails to match their brand’s voice.

    Scalability and Customization

    Warmy’s platform is designed for scalability, accommodating increasing email volumes seamlessly, alongside offering customization options to meet specific user needs. Folderly, while scalable, focuses more on deliverability improvements and might not offer the same level of customization as Warmy.

    Feature-by-feature comparison

    Google, Outlook, SMTP warm-up
    Free Trial
    Blacklist Monitoring
    Domain Age Reporting
    Zoom + Chat + Email support
    Money-back guarantee
    Warm up emails per month
    Auto settings - set and forget
    Warm-up in different languages 🌎
    Warm-up in different topics
    Add your template to warm-up
    Inbox deliverability checker
    Agency dashboard and dedicated support
    White label program
    AI personal messages
    Auto archive of warm-up messages
    Free consultation - 6 days a week

    The choice between Warmy and Folderly hinges on specific needs and preferences. Warmy offers a comprehensive package with high email volume capacity, extensive provider support, and valuable free tools, making it ideal for businesses seeking an all-encompass.

    Ready to elevate your email deliverability with Warmy? Book a demo now with one of our email delivery specialists who are equipped to address all your questions and concerns. Schedule your personalized session today and unlock the full potential of your email campaigns!

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