Cold outreach is an essential technique for sales and marketing professionals who wish to create leads and build relationships at scale. But manual outreach—not to mention follow-up email management—can quickly spiral out of control. It’s labor intensive, prone to error, and can easily miss things.
Cue cold email sequencers: the revolutionary tool that is changing how companies are—or should be—doing outreach.
We’re going to seriously unpack cold email sequencers—what they are and why they’re insanely important when it comes to your outreach. Want to scale your outreach up with a bit more of a personal touch? Here’s more on how cold email sequencers can transform your cold outreach.
Cold email sequencers: What are they?
Cold email sequencers are powerful tools that automate the sending of a series of emails over a period of time. This way, outreach is done for you without you having to do any manual work. These are tools that enable you to create a series of emails for a certain purpose and send them on your schedule.
Alleviating the need to manually follow up, cold email sequencers help facilitate outreach efforts, making them more efficient and effective. (Read more: The Perfect Cold Email Schedule Timing, Frequency & Follow-Ups)
The basics of cold email sequencing
Cold email sequencing is the process of writing out a number of emails to be sent to prospects in a specific order, over a period of time. The sequence will usually start with an intro email and follow-up emails aim to generate more and more interest.
Cold email sequencers are designed on the principle of multi-step outreach. A well organized cold email sequence typically involves several stages:
- Introduction: Your company or product/service is introduced by the first email, which contains something valuable for the prospect.
- Value proposition: Follow-up emails pick up where the last email left off and offer more information, address a pain point or problem, or share a case study.
- Social proof and urgency: Your next emails can feature a testimonial, review, or a time-based offer to increase the pressure and demand for action.
- Final follow-up: Final emails may be used to request that the prospect take action or agree to meet.
Cold email sequencers vs. manual outreach
Let’s get it straight: cold email sequencers have pretty huge advantages versus manual outreach. Here is a closer look at how they measure up:
Time efficiency
One of the biggest benefits of using a cold email sequencer is the time saved by automating follow-ups. It saves you tons of time manually creating and sending follow-ups.
- Manual outreach can be a “beast” when it comes to follow-up emails as it requires constant attention and effort. Sales teams need to know which leads have already been contacted, which ones have responded, and when the next email should be deployed.
- All of this is automated with a cold email sequencer. You make the sequence once, establish the timing and parameters, and the sequencer does the rest. Sales reps gain a ton of time back from these sorts of tasks—they can stop spending their time sending repeat emails. Instead, they can focus on more high-level tasks like qualifying leads, having the actual conversations, studying metrics, and refining strategies.
By automating the order of emails or sending reminders, your sales team can now focus on interpreting engagement, refining the message, or engaging more directly with engaged leads.
Consistency in outreach
You need to be disciplined if you want your cold email outreach efforts to reap success. Prospects may not reply to the first email in a sequence but persistent and well-timed follow-ups over time may increase the chances of getting responses. In fact, sending at least three follow-ups can increase response rates by 28%.
- Manual outreach makes it easy for leads to slip through the cracks (especially when you’re working with big lists or a bunch of different campaigns at the same time).
- This is no longer an issue with cold email sequencers, as they send out followups exactly when you need them to. Whether you’re nudging 20 leads or 2,000, sequencers ensure that no lead goes uncontacted. Everyone who might be a legitimate prospect for you receives the attention they need to convert.
This cohesive approach tends to raise your credibility with your potential customers and significantly improves your reply rates, because they understand that you are truly committed to fixing their issues. (Read more: Boost Your Email Click-Through Rate and Skyrocket Engagement)
Personalized communication at scale
Automation is concerning because it can feel impersonal. But, cold email sequencers can keep that personal touch even when you’re dealing with hundreds of leads or more. Indeed, there is magic in personalization at scale.
Even simply using dynamic variables like recipient’s name, company name, organization, and industry, sequencers can generate emails that feel personal for each prospect. Sequencers allow for personalization at scale, without sales people having to manually type each and every first name, job title, and company name of each recipient.
This balance between personalization and automation is key to the success of cold email outreach. It means that you can get in touch with a lot of leads, without jeopardizing the quality of the communication as well as your email deliverability.
How Warmy’s Cold Email Sequencer changes the game
When it comes to crafting successful cold email sequences, Warmy’s Cold Email Template Sequencer is a game-changer. There’s no doubt about it. This robust tool makes it easy for the sender to generate highly customized, thoughtfully written email sequences—without the hassle of manual writing or worrying about consistency.
The tool is built to make multi-step email outreach campaigns easy. Add its ease of use and AI-driven capability and you get a sequence of emails that meets your specific outreach goals,
Start with the intro email
The first touchpoint is always essential in cold outreach, and with Warmy’s Cold Email Sequencer, you can create your intro email with ease. Just input the creative level, mood, and keywords you’re interested in. When you’ve decided on all your preferences, you can click the ‘Generate’ button.
Receive an AI-generated draft and Template Checker assessment
Once you click generate, you will get a draft email including evaluation from Warmy’s Template Checker. This feature tests your email for deliverability, ensuring you’re not using any of the common causes of spam triggers, like badly written copy or formatting, and to check that you’re not saying anything that might be damaging to your sender reputation.
🔖 Relevant Reading: Words That Trigger Spam Filters (And How to Fix Them with a Template Checker)
With that feedback in mind, you can modify your email copy to make it more congruent with best practices for cold outreach.
Complete your follow-up emails
After you have configured the intro email, you could focus on your follow-up emails next. Warmy already prepares the skeletons or guides per follow-up email. Once you have those drafts, you’ll be able to edit each for personalization or nuanced messaging, as necessary — but the tool has already done that heavy lifting of making sure your sequence logically builds from email to email.
Integrate with your warmup or email marketing tool
Once your cold email sequence is complete, Warmy makes it easy to integrate with your email warmup or email marketing tools. You can easily integrate the sequence right into your current system where it can be scheduled, tracked and fired with only a few clicks.
Maximize your cold email sequences with Warmy’s full suite of warmup and deliverability solutions
Although it is very critical to write strong cold email sequences to maintain engagement, email deliverability is just as (if not more) important. You could write the best email ever, but if it doesn’t get into the inbox, it’s going to be a wasted effort.
This is where Warmy’s comprehensive suite of warmup and deliverability tools comes in. These services are crafted to help you make the most of your email outreach campaigns by delivering a better chance of inbox placement of your emails.
AI-powered warmup with warmup preferences
One of the most critical factors that determines the success of cold emailing is the reputation of your email domain with ESPs, as it heavily influences your domain’s deliverability rates. Warmy’s AI-powered Warmup helps achieve this by gradually ramping up the sent volume of emails from your domain, building trust with ESP’s and preventing your emails from being marked as spam.
Warmy’s Warmup Preferences feature brings this to a whole new level, letting you tailor your warmup plan:
- B2B vs. B2C customization:You can customize the engagement patterns depending on whether you are a B2B or B2C business. This enables Warmy to simulate real-world email behavior based on your business type, ensuring the warmup aligns with your goals
- Customized provider distribution: You are able to also pick where and how much of your warm up is sent per email provider. This gives you insights on the providers you’re targeting and how to customize your outreach.
Template Checker
Your email template plays a pivotal role in whether your cold email gets delivered or sent to spam. Warmy’s Template Checker helps make sure your email templates are deliverability-friendly by checking it against specific criteria designed to identify spam triggers.
The Template Checker evaluates:
- Subject line and message content: It looks at subject line length, word count and whether you used some potentially flagged words.
- Personalization: This judges if your email has personalized content such as the name or the company of the recipient, which increases engagement and lowers your spam risk.
Additionally, Warmy has released a Chrome Extension for the Template Checker, so you can test your email templates right within your browser before clicking send. This proactive approach helps ensure your emails are inbox ready, which will improve your chances of successful outreach.
Domain Health Hub
The Domain Health Hub is a domain-level health dashboard with a domain health score based on factors like authentication, blacklist status, and inbox placement tests.
Senders can also set up weekly & monthly alerts to track spam rate trends and total deliverability performance as well as comprehensive DNS status checks to easily validate SPF, DKIM, DMARC for stronger authentication & security. Furthermore, our optimized multi-domain monitoring allows users to keep track of all of their domains from a single dashboard and notice which ones require their attention.
Unlock the full potential of your cold outreach
Cold email outreach doesn’t have to be a daunting, time-consuming task. With the right tools, like Warmy’s Cold Email Template Sequencer and its suite of deliverability solutions, you can elevate your outreach efforts, ensuring that every email you send reaches its full potential.
Don’t let manual outreach hold you back. Start using Warmy’s powerful tools today to streamline your cold outreach, improve response rates, and scale your efforts seamlessly.
Sign up for free today and unlock smarter, automated, and more personalized cold outreach that converts.
