Email is still the pillar of marketing plans in the digital era since it provides direct channel of contact between companies and their consumers. But given the emergence of cybersecurity concerns, maintaining the integrity and security of these messages now takes first importance. This is where email authentication comes in handy and is rather important […]

Imagine devoting hours to create the ideal email campaign only to have it dumped in your receivers’ spam folder. annoying, right? You are not by yourself, though. Unbelievably, twenty percent of valid emails never find their way into the inbox. Still, dear colleagues, worry not! In the email universe, SPF, DKIM, and DMARC constitute a

Have you ever puzzled why unpleasant junk mail slips into your email while some of your crucial communications wind up in the trash folder? The secret is the enigmatic field of email security. Actually, every day there are astonishing 3.4 billion phoney emails exchanged! In phishing efforts alone, that represents about half of the global

In an age where a single click can compromise an entire company’s security, how much do you trust your email’s defenses? With technological advancements skyrocketing, email security is no longer a convenience – it’s a critical necessity. Consider this: over 90% of cyber attacks begin with a phishing email, exploiting weak links in email security

Recent research indicates that companies gain 20% in income when their emails are effectively sent and correctly authenticated. Here is where SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) find application. Though they sound like technical jargon, these three acronyms are absolutely essential for making sure your

Though it is still the pillar of corporate communication, email is also a target for cyberattacks. Over 3.4 billion phishing emails are sent globally every day, using email security flaws. Technologies include SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are vital in combat of this. By

Ever puzzled about the true security of your email communications? Given almost 90% of cyberattacks start with an email in the digital era of today, strong email security is absolutely vital. Since companies depend more and more on tools like ActiveCampaign for email marketing, knowledge and application of important security techniques becomes very essential. Three

Spam accounts for roughly 85% of email traffic worldwide (Statista). Three basic but effective tools protect your mailbox against spam and email fraud: SPF, DKIM, and DMARC. SPF, DKIM, and DMARC—essential email authentication acronyms—are explained in this article. These procedures help ensure emails reach their recipients safely and reliably, not only as computer jargon. We’ll

In the convoluted realm of email marketing, knowing and controlling where your emails arrive is absolutely crucial. Here Email Feedback Loops (FBLs) find application. Systems set up by Internet Service Providers (ISPs) that let you know when a receiver tags your email as spam are feedback loops. Consider them as a direct channel of contact

Email deliverability isn’t just about sending messages; it’s about strategically placing them in recipients’ primary inboxes, avoiding spam folders, and maximizing engagement. For businesses leveraging Mailmodo, like all email marketing platforms, navigating the complex landscape of deliverability is an ongoing process. Recent industry studies highlight the challenges faced by email marketers across all platforms, emphasizing