What Is an Email Alias and How It Affects Email Deliverability
The effects of having a professional email can do more than make your business aesthetically pleasing. It has an immense contribution to creating a reputation that will make your business stand out; this is why businesses employ the use of email aliases. Email aliases are prominent for their practical business advantage, such as managing email […]
What Is a PTR Record and Why It Matters for Email Deliverability
Emails hold immense value, especially for professionals, business leaders, and various organizations. It is an effective and economical communication tool to convey information, and promote a product —or service. This is why email deliverability remains a crucial aspect for successful email communication, and the most effective email marketing initiatives. Having an email warmup service, such […]
What Are Feedback Loops and How They Enhance Email Deliverability
In email marketing, maintaining a high sender reputation is everything. Employing email deliverability tools, such as Warmy.io, and Feedback Loops (FBL) have immense contributions to boost email success rate. These tools enable email marketers to acquire valuable insights from mailbox providers — and how their recipients engage with their emails —, giving them the opportunity […]
How to Use an Email Header Analyzer for Better Email Security
Phishing attacks, malware distribution, and email spoofing are just some of the headaches most companies experience, when it comes to their email channels. For most email marketers, or businesses that utilize email as its ultimate marketing channel, emails being sent are the bane of their existence. Hence, crafting an effective email marketing campaign requires familiarization […]
Top Email Header Analyzer Tools Microsoft, Google, and Beyond
Have you ever sent an email to your recipient, got all the details correct, even used the best email template checker for your content, but somehow your email still ended up in the spam folder? If this ever occurred, there is a huge chance that there can be something wrong with your email headers. As […]
What Is an Email Header Understanding Its Purpose and How to View It in Outlook
Understanding email headers is one of the most necessary email marketing terms that can contribute to the improvement of your email deliverability and is crucial for effectively managing email campaigns or transactional communications. It contains technical aspects and details of the senders, including information of the receiver, the subject, and the time it was sent. […]
The Art of Email Header Design Best Practices and Examples for Engaging Emails
They say that first impressions last. In the case of email marketing this can be the case, since one of the first things they encounter upon receiving your email is the email header. Email headers serve as a gateway to capture the attention of your readers, because the hard truth is, very little of them […]
Email Marketing Terms You Need To Learn
If you are an email marketer chances are you are pretty much accustomed or familiar with the jargons of email marketing. However, there are some terms that you may not have figured out yet. The following is an organized glossary of terms, and its explanations that you can use as a reference for your email […]
SMTP Error Codes and Messages
Have you ever tried to send an email but received an error code that was completely foreign to you? These codes are actually crucial for understanding what’s wrong with your email. If you encountered an error, there may be an issue with your Simple Mail Transfer Protocol (SMTP). SMTP ensures the overall functionality of email […]
Why email marketing is the king of all marketing channels: The marketing channel with the highest ROI
As the use of digital marketing continues to grow, businesses sometimes find themselves overwhelmed with the number of channels to engage their target audiences. Each channel has its own merits and capabilities, social media, pay-per-click advertising, content marketing and influencer outreach. But if you are wondering which marketing channel has the highest return of investment […]
