A Comprehensive Guide to IP Warming
IP Warming, in the context of email marketing, is a gradual process of building a reputation for a new Internet Protocol (IP) address, or an IP that has not been used for some time. This process involves gradually increasing the volume of emails sent from the new IP address over a period of time. The […]
The Difference Between Deliverability and Email Delivery Rate
If you’re responsible for maintaining the performance of your organization’s email marketing program, it’s essential to know the difference between deliverability and email delivery rate. Many people confuse them as one in the same; however, they have different meanings and effects on an advertising program. Deliverability is a measure of how successfully emails are sent […]
From Good to Great: Factors That Affect Domain Reputation
Having a good domain reputation is essential for any business that wants to have an online presence — but what constitutes a good reputation? There are many facets and factors that go into creating and maintaining a reputable online presence, and it pays to know what they all are. This blog post will explore the […]
Instantly.ai alternative. Warmy vs Instantly.ai
In the evolving landscape of digital marketing, ensuring your emails reach your audience is crucial for campaign effectiveness. Warmy and Instantly.ai are two notable solutions aimed at enhancing email deliverability, each with unique offerings. This comparison aims to shed light on their features, helping you decide which tool is best suited to your email marketing […]
10 Reasons Why Gmail Is Blocking Your Emails
If you’re like most people, the biggest nightmare that you may face in your daily life can be summed up in two words: email blocking. You spend so much time crafting a perfect message for potential clients or colleagues only to send it out and find that Gmail is blocking your emails. What could be […]
The benefits of SendGrid SPF Record and SendGrid DKIM Record
Welcome to the world of SPF and DKIM authentication! It’s a great way to improve your deliverability with email marketing—but it can seem daunting at first. Have you ever wondered why some emails seem to just soar through your inbox like an eagle, while others are left stranded in the spam folder? Well, it all […]
What is Affiliate Marketing – A Free Virtual Event?
Are you considering getting into the world of affiliate marketing but have no idea where to start? Do you want to use it as an additional source of income, but don’t know which companies are legit and will give you the best bang for your buck? Well, then this is the perfect opportunity for you! […]
What is an email alias and when is it useful?
Are you wanting to make sure your emails are reaching their intended recipients? You’ve come to the right place! In this blog post, we’ll talk about an often overlooked email marketing tool that can help boost your campaigns: email aliases. Whether you’re a solo email marketer or part of an agency, understanding how and when […]
The Complete Guide How to Fix the Error “No DMARC Record Found”
As cyberattacks become more sophisticated and frequent, organizations must prioritize email security. One effective way to improve email security is by using Domain-based Message Authentication, Reporting, and Conformance (DMARC). DMARC is an email authentication protocol that helps organizations protect their email domains from phishing and other email-based threats. In this blog post, we will discuss […]
Advantages and disadvantages of cold mailing
Are you considering cold mailing as a way to market your services or products but not sure whether it’s the best move for you? It can be daunting to decide which marketing method is best for your business, especially when so many rides on its success. In this blog post, we’ll discuss what cold mailing […]
