Why Implementing BIMI is a Game-Changer for Your Brand
In 2024, the number of sent and received emails reached 361.5 billion. Can you believe it? And this 2025, it is estimated to be 376.4 billion. The point is, you cannot make sure your email is seen, much less read. Assuming your email gets to the inbox at all, and there’s no guarantees of that either. That is […]
Maximizing Cold Email Impact: Social Proof and Email Deliverability
Can you remember the last thing you wanted to buy? Take a minute to think back to the moment leading up to the actual purchase. What did you do first? Chances are, you talked to people who made similar purchases. But knowing that someone bought the same thing (and is happy with their decision) is […]
What Is DNS Propagation and How to Minimize Its Impact on Email Deliverability
DNS records undergo modifications — such as SPF, DKIM, DMARC, MX, A records, or PTR records. These updates or modifications should propagate across global DNS servers, caching information a certain period before it refreshes. These modifications should not take longer than a few minutes to 48 hours. For rare and unusual circumstances these can take […]
How Email Warm Ups Transform Cold Outreaching
Content marketing and cold outreaching is a little like filing your taxes or going to the dentist. It may not be in the list of activities you wake up beaming with excitement for but if you ignore it, things will get worse. As appropriate as that comparison is, there are some notable differences. Taxes and […]
Managing Multiple Email Identities with Aliases A Guide for Better Email Deliverability
Multiple email identities can be appealing. It makes your business, or professional profile presentable. Besides its aesthetic potential, multiple email identities can also be an effective system to effectively communicate with different audiences. However, acquiring various main email accounts can be time consuming and may result in mismanagement of email communication. This is why various […]
How to Use SPF Flattening Tools to Optimize Your Email Deliverability
Email authentication is a vital procedure for maintaining high email deliverability. Having the slightest chance of your email authentication derailing can and will affect your reputation. One of the most important email authentication methods there is, the Sender Policy Framework (SPF), an authentication method confirming every email sent using your domain has full authorization by […]
What Is SPF Flattening and How It Can Simplify Your SPF Records Without Losing Functionality
Lack of proper email authentication is one of the reasons why your emails are being sent to spam. One of the most crucial authentication mechanisms for email is the Sender Policy Framework (SPF), a DNS record that prevents email spoofing — which is when scammers send messages that may appear as a legitimate email. It […]
Examples of Positive and Negative Feedback Loops in Email Deliverability
For email marketing strategists, understanding the recipient’s engagement level and their reactions to the email contents can help them determine if the campaign is working, or needs further developments. This is an opportunity that would be difficult to determine without the presence of Feedback loops. Feedback loops are widely regarded by email marketers to gauge […]
How to Use PTR Records to Improve Email Warmup and Deliverability
Implementing an effective email outreach program, sending marketing campaigns, or initiating customer communications are vital for email deliverability. Employing email warmup services, such as Warmy.io is a critical component to help establish a positive sender reputation and credible email account. However, one of the overlooked aspects of ensuring a credible and reputable email is a […]
How DNS Propagation Delays Affect Email Deliverability and What You Can Do About It
DNS is the backbone of all your internet activities. If the DNS servers provided by your ISP are sluggish or not properly configured for caching, they can hinder your connection speed. This is particularly noticeable when accessing a webpage that relies on content from multiple domains, such as advertisements and partner sites. Modifying DNS servers […]
