Top Email Marketing Tips for SaaS Companies
In the SaaS landscape, success lies in nurturing leads and retaining customers. After all, the subscription business industry follows the recurring revenue model—with the MRR (monthly recurring revenue) as the indicator of growth. But in a crowded field of SaaS companies, standing out requires more than generic marketing. It requires strategic, data-driven campaigns based on […]
Email Marketing Compliance Checklist for US Market
With a $36 return on every $1 spent, email marketing is a valuable tool for businesses to interact with potential customers and increase sales. Meanwhile, companies in the US will be happy to learn that the US was the country with the most emails sent in April 2024—with an average of 9.7 billion emails sent each day. […]
Improve Email Deliverability in Gmail
Gmail’s spam abyss is much like the internet’s black hole—where your carefully crafted emails vanish. Well, you’re not alone. Sending emails that end up ignored by recipients is one thing. But sending emails that don’t even land in inboxes? It can feel like trying to get your dog or cat to take a bath—frustrating and […]
Free vs Paid Email Warm-Up Tools: Which Is Best?
When it comes to email outreach, getting your emails into the primary inbox—not spam or promotions—is everything. A lot rides on your emails landing in your target inboxes, and one of the most critical steps in achieving this is properly warming up your email address before you go all out in launching campaigns. Whether you’re […]
Why Your Emails Land in Spam: Deliverability Tips
Emails are an integral part of digital marketing. However, even the most beautifully-written emails end up in the spam holder—the black hole of emails. It’s a frustrating issue that many marketers face no matter how much they try. So what’s with all these emails getting rerouted to the spam folder? And, worst of all, what can you […]
How to Increase Email Deliverability in the US Market
Email delivery is an important ingredient in the success of any email marketing campaign. But it can get very complicated when it comes to reaching prospects in the United States. Learning the intricacies of email deliverability to US contacts is a must for global marketing teams, SDRs, and agencies selling to America, though. In this guide, […]
How Long Does It Take to Warm Up an Email Domain for SaaS Companies?
If you’re sending cold emails for your SaaS company, you probably spend a lot of time crafting really great copy and setting up comprehensive workflows. You also probably look at your numbers often—your open rates, click-through rates, revenue from email, leads generated, etc. Now don’t get us wrong. These are all very important and essential […]
Email Warm-Up Checklist for New Domains in 2025
Marketers with email campaigns in their toolbox know all too well that to be successful, it’s essential to launch a new domain—which is exciting. But if you start sending too many emails right away, they might just end up in the spam folder. In 2025, email service providers (ESPs) have leveled up when it comes […]
Thread or Dread: GSuite vs. MS365 in Follow-Up Deliverability
In the world of email deliverability, most senders obsess over one moment: the first send. Will it land in the inbox or spiral into spam? But what if that moment matters far more than we ever realized? At Warmy.io, we set out to explore a critical but overlooked question: Does the inbox placement of your […]
It’s Time to Bounce Back: ESP-Specific Strategies That Actually Work
Whether you are running cold outreach, nurturing leads, or sending out transactional updates, bounced emails are an annoyance—and more than that, they signal that something is wrong. At Warmy.io, we’ve been running controlled deliverability experiments across major email service providers (ESPs)—Gmail, Outlook/MS365, Yahoo, AOL, and Zoho—to understand exactly why emails bounce, what those bounce codes […]
