In email marketing, maintaining a high sender reputation is everything. Employing email deliverability tools, such as Warmy.io, and Feedback Loops (FBL) have immense contributions to boost email success rate. These tools enable email marketers to acquire valuable insights from mailbox providers — and how their recipients engage with their emails —, giving them the opportunity […]

Phishing attacks, malware distribution, and email spoofing are just some of the headaches most companies experience, when it comes to their email channels. For most email marketers, or businesses that utilize email as its ultimate marketing channel, emails being sent are the bane of their existence. Hence, crafting an effective email marketing campaign requires familiarization

Have you ever sent an email to your recipient, got all the details correct, even used the best email template checker for your content, but somehow your email still ended up in the spam folder? If this ever occurred, there is a huge chance that there can be something wrong with your email headers. As

Understanding email headers is one of the most necessary email marketing terms that can contribute to the improvement of your email deliverability and is crucial for effectively managing email campaigns or transactional communications.  It contains technical aspects and details of the senders, including information of the receiver, the subject, and the time it was sent.

They say that first impressions last. In the case of email marketing this can be the case, since one of the first things they encounter upon receiving your email is the email header.  Email headers serve as a gateway to capture the attention of your readers, because the hard truth is, very little of them

If you are an email marketer chances are you are pretty much accustomed or familiar with the jargons of email marketing.  However, there are some terms that you may not have figured out yet. The following is an organized glossary of terms, and its explanations that you can use as a reference for your email

Have you ever tried to send an email but received an error code that was completely foreign to you? These codes are actually crucial for understanding what’s wrong with your email. If you encountered an error, there may be an issue with your Simple Mail Transfer Protocol (SMTP). SMTP ensures the overall functionality of email