Email Deliverability Benchmarks for Recruitment & HR
Email is a critical communication tool for recruitment and HR teams—whether you’re contacting candidates, following up on job offers or sending internal communications to your employees. But if your emails are not getting to who you need to get them, then you’ve wasted all of that time and energy creating them. Bad email deliverability can spell […]
Best Email Warm-Up Tools for Gmail
Email is without a doubt an insanely effective tool when it comes to marketing your business. Among email providers, Gmail stands out with over 1.8 billion active users globally. In the United States, Gmail holds a dominant 75.78% market share, equating to roughly 130.9 million users. These numbers reveal that many of your prospects and customers […]
Improve Email Deliverability in Outlook
Microsoft Outlook is used by over 400 million active email users around the world, and serves as one of the most popular email platforms for businesses and general consumers. But with Outlook’s aggressive spam filters and intricate security precautions, getting your emails delivered could be quite difficult. For businesses relying on Outlook to communicate with their customers, […]
Email Deliverability Benchmarks for Marketing Agencies
For marketing agencies sending email campaigns at volume, there are a few key metrics that matter most, when it comes to understanding deliverability. It doesn’t matter how good or targeted your campaigns are if your messages don’t even land in your client’s customer inboxes. Because when you have poor deliverability, you’re losing money—and you’re letting your clients […]
How Long Does It Take to Warm Up an Email Domain for Fintech Companies
Email is essential for fintech businesses when it comes to communicating with prospects, customers, and partners. In addition to being a deeply niche industry, fintech also comes with the responsibility of handling private user information. Therefore, trust and credibility are, above all else, significant. If you’re a fintech company with cold outreach campaigns or transactional messages, […]
How to Increase Email Deliverability in the UK Market
Breaking into the UK market with email campaigns is both challenging and rewarding. There are many variables at work in the situation—regional ISPs, UK laws and even a few cultural quirks. In the UK alone, 8.3 billion (as of April 2024) emails are sent each day, opening up vast potential for business growth. But a one-size-fits-all email […]
Top Email Marketing Tips for Ecommerce Platforms
In the fast-moving world of ecommerce, competition can be tough. With the market revenue expected to reach US 4.32 trillion in 2025, the numbers speak for themselves. Ecommerce is here to stay. It’s already a huge part of people’s everyday lives. If you’re trying to sell more and increase customer lifetime value for your ecommerce […]
How Long Does It Take to Warm Up an Email Domain for Marketing Agencies
When it comes to marketing agencies, email is not just a tool for communication, it’s the horse that pulls client email outreach, campaign success, and lead generation—both for the agency and its clients. After all, email marketing’s ROI is $36 per $1 spent. It’s understandable for agencies and their clients to want a piece of […]
Top Email Marketing Tips for SaaS Companies
In the SaaS landscape, success lies in nurturing leads and retaining customers. After all, the subscription business industry follows the recurring revenue model—with the MRR (monthly recurring revenue) as the indicator of growth. But in a crowded field of SaaS companies, standing out requires more than generic marketing. It requires strategic, data-driven campaigns based on […]
Email Marketing Compliance Checklist for US Market
With a $36 return on every $1 spent, email marketing is a valuable tool for businesses to interact with potential customers and increase sales. Meanwhile, companies in the US will be happy to learn that the US was the country with the most emails sent in April 2024—with an average of 9.7 billion emails sent each day. […]
