Cracking the Inbox Code: What Speeds Up Outlook Delivery from Different SMTP Providers?
If you’ve ever wondered why some domains warm up faster than others, you’re not alone. For marketers and businesses, speed to inbox can make or break a campaign’s success—especially when sending to major providers like Outlook. With more than 400 million active email users worldwide and an 8.10% market share, getting your emails to land […]
Don’t Let Your Emails Get Spoofed: How a DMARC Generator Helps
Email spoofing is possibly the biggest danger in email marketing. Not only does it put recipients at risk, it can also destroy a brand’s image and email deliverability. Cybercriminals frequently pose as business or individuals in order to defraud receivers, capture sensitive data, or infect them with malware—in Q4 of 2024 alone, there were over 989,000 […]
How to Use an SPF Generator to Protect Your Domain and Improve Inboxing
Email is one of the most powerful tools for communication. However spam, phishing, and spoofing continue to be an ongoing risk not only to your domain’s reputation, but also to your email deliverability. Of the more than 3.4 billion emails sent daily with good enough forgery to make them look like they are from someone you […]
Words That Trigger Spam Filters (And How to Fix Them with a Template Checker)
Every marketer wants to know their email campaign is well-received, lands straight in the inbox, and gets the recipients to take action. But even with all your best efforts, many of those emails still fall into the black hole of the email world—the dreaded spam folder. And they are never read by your audience. One […]
SPF, DKIM, and DMARC: What They Are and Why You Should Care
Imagine this: It’s that time of day where you open your email marketing platform’s dashboard to check the numbers. You see your open rates are unexpectedly low. Some recipients report that your emails landed in their spam folders—or worse, never arrived at all. Picture this: You open the dashboard of your email marketing platform and […]
How a Template Checker Can Save Your Email Campaigns
We’re certain you’ve experienced this scenario too many times before. You’re looking forward to checking the open rates and clickthrough rates of your latest campaign, and instead you encounter a high spam folder placement rate. What went wrong? Often, it’s not your strategy—it’s your template. Email templates are the backbone of every outreach campaign. But the prettiest-looking designs […]
Why Your Emails Aren’t Reaching Inboxes
When emails vanish, the outrage is understandable. You’ve spent hours putting together the perfect email. The subject is attention-getting, the design is beautiful and your offer…? Spot on. You hit send, you wait … and then comes the letdown. Open rates are down. Responses are nowhere to be found. Some contacts even say they found your message languishing in […]
5 Warning Signs Your Email Deliverability Is Suffering
You spend so much time brainstorming and executing the most creative email campaign you’ve done to date. You’ve set up your workflows and sequences to be as detailed as possible—taking into account all possible behaviors of your target audience. But you’re not getting the results you want. To make matters worse, you find out from […]
Best Email Marketing Platforms for SaaS Companies
Email marketing still reigns as one of the most powerful channels for nurturing prospects, leads, and customers for SaaS companies. The fact that more than 70% of marketers say email is driving more engagement proves that email marketing is an effective tool when it comes to engaging SaaS customers. Whether you are sending onboarding emails, newsletters, or […]
How Long Does It Take to Warm Up an Email Domain for Cybersecurity
Email domain warm up is a necessary process for any business that’s planning to send emails at scale and it’s even more crucial in the cybersecurity space. Cybersecurity companies work in an industry where trust, security, and compliance are everything. It isn’t only about getting to see a $36 return for every $1 worth of spend. Emails […]
