Cold Email Campaigns vs. Cold Email Sequences What’s the Difference
Cold outreach through email marketing is still a cornerstone of sales and marketing in 2025. With an ROI of $36 per $1 spent, it’s an excellent strategy for engaging new leads, growing brand awareness, and driving conversions. But we see a lot of confusion between “cold email campaigns” and “cold email sequences.” People tend to confuse […]
Why Your Email Signature Might Be Hurting Your Deliverability
Email deliverability can be the difference between success or failure of your outreach. You could be doing everything perfectly. Amazing copy, highly targeted prospects, awesome sending infrastructure—and still, your emails land in spam. Why? One source you may not have considered: your email signature. That little block of text (and sometimes images) at the bottom […]
The Perfect Cold Email Schedule Timing, Frequency & Follow-Ups
Timing is everything when it comes to cold email outreach. An email can be perfectly composed but it won’t be effective if it’s sent at the wrong time. Meanwhile, the right schedule can greatly increase your open and response rate. But, when should you send those emails, when should you follow up and when do you […]
Email Deliverability Testing 101: Tools, Metrics & What You Should Be Looking For
The success of your email marketing efforts depends a great deal on your email deliverability. No matter how strong your message is, if it’s not getting into the inbox, you’re wasting your time. In 2025, the world has around 4.6 billion email users. Now, when 45.6% of global emails end up in spam, you see why email deliverability […]
Email Signature Best Practices for Cold Outreach Campaigns
When it comes to cold email outreach, the devil is literally in the details. From the subject line to the body copy, your message should immediately call attention and build trust. One detail often forgotten that actually has a huge role is the email signature. While it may seem like a small detail, a fantastic email […]
The Anatomy of a High-Performing Cold Email
Learning how to implement cold email outreach is imperative for any person in marketing, sales, or any entrepreneur who wants to grow their business. After all, with an ROI of $36 per $1 spent, email marketing is simply a revenue bomb. But writing a cold email that grabs attention and gets a response isn’t as […]
Mailbox Math How to Optimize Sending Volume Without Hurting Deliverability
The truth is, that most of the people that get into marketing are not big math lovers. Numbers, formulas, and equations can feel like a language you would rather not learn when you would rather be writing compelling messages or building relationships. Naturally, marketers are much more keen on math when it exposes things like: The […]
Write Better Cold Emails — Using a Template Checker to Boost Deliverability
When it comes to cold email outreach, the name of the game is deliverability. It doesn’t matter how compelling your message is or how great of a cold email you send if it doesn’t get to your prospect’s inbox. In fact, even seemingly minor problems in your email template can lead to the biggest deliverability […]
Set Up DMARC in 5 Minutes with a Generator
If your means of business communications includes emails, it is important to secure your domain from bad actors. DMARC (Domain-based Message Authentication, Reporting & Conformance) is a really helpful feature that you can use to avoid having your email spoofed by attackers and used for sending phishing emails. It also makes you more likely to land in […]
The Power of a Great Email Signature in Building Trust with Cold Leads
An email signature is not just a line with contact information at the end of your cold email, its so much more. It’s part of the first impression that you give. In essence, a professional email signature that’s well designed can help establish trust with leads that you haven’t connected with yet. Succeeding in cold […]
