Domain Age: What It Means and Why It Matters
There are so many questions that plague email senders, such as: Why do some emails land in your spam folder while others are successfully delivered to your inbox? How do certain websites receive almost instant enhanced search engine optimization? One of the more under-the-radar, yet just as essential, reasons behind the above is domain age. […]
SendGrid Deliverability: Best Practices and Tools
Ever sent an email and then found it disappeared into thin air, never to be seen by the person you meant to send it to? I find it to be a frustrating experience. Success of email marketing initiatives is mostly dependent on email deliverability, the unseen factor determining where your emails land. Your marketing efforts […]
Amazon SES Deliverability: Best Practices and Tools
One very important factor in email marketing that greatly affects how successful your campaigns are is email deliverability. Popular cloud-based email sending service Amazon Simple Email Service (Amazon SES) was developed to enable businesses to send transactional, marketing, and notification emails. However—and this is the truth—even with a technology this potent, deliverability problems can still […]
Mailchimp Deliverability: Best Practices and Tools
Businesses and marketers know that any digital marketing plan must include email marketing efforts. However, not everyone knows that email deliverability must be prioritized. Email deliverability is all about how effectively your message gets into the mailbox of your target audience. Mailchimp is one of the premier names in the email marketing software world. It […]
Yahoo DMARC Setup: A Complete Guide for Enhanced Email Security
Unbelievably, emails are the starting point of about 90% of cyber attacks. Your email communications need to be protected more than ever in a world where spoofing and phishing attacks are very real. That is the context in which DMARC (Domain-based Message Authentication, Reporting & Conformance) functions. Strongly integrating with SPF (Sender Policy Framework) and […]
DMARC Office 365: How to Set Up and Secure Your Email System
Various organizations utilize Office 365 for a more seamless communication process. However, despite its impressive email features, phishing and spam are still inevitable. Email security for Office 65 is more important now than ever since phishing attempts make up over 80% of security incidents, even email servers outside of Office 365. To combat this, tools […]
DMARC for Gmail: What Is It and How to Set It Up​
About 85% of daily emails in the digital world of today are deemed spam, and many of them can be dangerous. This startling number emphasizes the need of email security in our online life. We must make sure that the emails we trust are really safe because, as Gmail users, we sort through a sea […]
DKIM Yahoo Essentials: Protecting Your Emails from Spoofing
Ever wonder how hackers send emails that appear to be from reputable vendors or your bank? Known as email spoofing, this strategy impacts millions of people worldwide and annually results in large losses of data and money. Actually, damages from phishing and other email-based scams alone topped $57 million, according to the FBI’s Internet Crime […]
Step-by-Step Guide to Setting Up DKIM for Microsoft Office 365
Did you know that 91% of all cyber attacks start with a phishing email? This astonishing figure underscores how important strong email security is. DKIM, or DomainKeys Identified Mail, is one of the best defenses against these kinds of attacks since it verifies that emails received from your domain haven’t been altered in transit. Securing […]
Boost Your Email Open Rates: 10 Practical Strategies
With an industry average open rate of about 20%, your email strategy continues to fight shorter attention spans in addition to competing with others for attention. Within the field of digital marketing, email open rates are more than simply numbers; they are important markers of relevancy, involvement, and eventually the success of your efforts. We’ll […]
