In an age where a single click can compromise an entire company’s security, how much do you trust your email’s defenses? With technological advancements skyrocketing, email security is no longer a convenience – it’s a critical necessity. Consider this: over 90% of cyber attacks begin with a phishing email, exploiting weak links in email security […]

Recent research indicates that companies gain 20% in income when their emails are effectively sent and correctly authenticated. Here is where SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) find application. Though they sound like technical jargon, these three acronyms are absolutely essential for making sure your

Though it is still the pillar of corporate communication, email is also a target for cyberattacks. Over 3.4 billion phishing emails are sent globally every day, using email security flaws. Technologies include SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail), and DMARC (Domain-based Message Authentication, Reporting, and Conformance) are vital in combat of this. By

Ever puzzled about the true security of your email communications? Given almost 90% of cyberattacks start with an email in the digital era of today, strong email security is absolutely vital. Since companies depend more and more on tools like ActiveCampaign for email marketing, knowledge and application of important security techniques becomes very essential. Three

Spam accounts for roughly 85% of email traffic worldwide (Statista). Three basic but effective tools protect your mailbox against spam and email fraud: SPF, DKIM, and DMARC. SPF, DKIM, and DMARC—essential email authentication acronyms—are explained in this article. These procedures help ensure emails reach their recipients safely and reliably, not only as computer jargon. We’ll

In the convoluted realm of email marketing, knowing and controlling where your emails arrive is absolutely crucial. Here Email Feedback Loops (FBLs) find application. Systems set up by Internet Service Providers (ISPs) that let you know when a receiver tags your email as spam are feedback loops. Consider them as a direct channel of contact

Email deliverability isn’t just about sending messages; it’s about strategically placing them in recipients’ primary inboxes, avoiding spam folders, and maximizing engagement. For businesses leveraging Mailmodo, like all email marketing platforms, navigating the complex landscape of deliverability is an ongoing process. Recent industry studies highlight the challenges faced by email marketers across all platforms, emphasizing

Crucially, email deliverability decides whether your message ends up in the inbox or disappears into the spam bin. Less eyes on your emails, less interaction, and finally a loss in possible income due to poor deliverability. We shall explore the typical deliverability issues afflicting users in this post and introduce you to a great fix:

Imagine starting an email campaign you have painstakingly created – perfect template design, content creation, audience segmenting for best impact. Imagine then if 50% of those emails never reached the inbox. This situation emphasizes the sometimes disregarded but vital part email deliverability plays in the effectiveness of digital marketing. Even the most original and strategic

Have you ever thought about why your properly written marketing emails get thrown in the spam folder or are never opened? You’re not by yourself. New data shows that almost 20% of real emails don’t make it to the inboxes of their intended readers. This can mean missed chances and lost money for companies that