Set Up DMARC in 5 Minutes with a Generator
If your means of business communications includes emails, it is important to secure your domain from bad actors. DMARC (Domain-based Message Authentication, Reporting & Conformance) is a really helpful feature that you can use to avoid having your email spoofed by attackers and used for sending phishing emails. It also makes you more likely to land in […]
The Power of a Great Email Signature in Building Trust with Cold Leads
An email signature is not just a line with contact information at the end of your cold email, its so much more. It’s part of the first impression that you give. In essence, a professional email signature that’s well designed can help establish trust with leads that you haven’t connected with yet. Succeeding in cold […]
How to Spot Deliverability Issues Before They Tank Your Campaign
Email deliverability—one of the most critical factors in the success of email marketing campaigns, yet often the hardest to maintain. Even the most minor blip in inbox placement can have a serious impact on your bottom line. You don’t want to miss out on that magnificent email marketing ROI—$36 ROI for every $1 spent. There are […]
Cracking the Inbox Code: What Speeds Up Outlook Delivery from Different SMTP Providers?
If you’ve ever wondered why some domains warm up faster than others, you’re not alone. For marketers and businesses, speed to inbox can make or break a campaign’s success—especially when sending to major providers like Outlook. With more than 400 million active email users worldwide and an 8.10% market share, getting your emails to land […]
Don’t Let Your Emails Get Spoofed: How a DMARC Generator Helps
Email spoofing is possibly the biggest danger in email marketing. Not only does it put recipients at risk, it can also destroy a brand’s image and email deliverability. Cybercriminals frequently pose as business or individuals in order to defraud receivers, capture sensitive data, or infect them with malware—in Q4 of 2024 alone, there were over 989,000 […]
How to Use an SPF Generator to Protect Your Domain and Improve Inboxing
Email is one of the most powerful tools for communication. However spam, phishing, and spoofing continue to be an ongoing risk not only to your domain’s reputation, but also to your email deliverability. Of the more than 3.4 billion emails sent daily with good enough forgery to make them look like they are from someone you […]
Words That Trigger Spam Filters (And How to Fix Them with a Template Checker)
Every marketer wants to know their email campaign is well-received, lands straight in the inbox, and gets the recipients to take action. But even with all your best efforts, many of those emails still fall into the black hole of the email world—the dreaded spam folder. And they are never read by your audience. One […]
SPF, DKIM, and DMARC: What They Are and Why You Should Care
Imagine this: It’s that time of day where you open your email marketing platform’s dashboard to check the numbers. You see your open rates are unexpectedly low. Some recipients report that your emails landed in their spam folders—or worse, never arrived at all. Picture this: You open the dashboard of your email marketing platform and […]
How a Template Checker Can Save Your Email Campaigns
We’re certain you’ve experienced this scenario too many times before. You’re looking forward to checking the open rates and clickthrough rates of your latest campaign, and instead you encounter a high spam folder placement rate. What went wrong? Often, it’s not your strategy—it’s your template. Email templates are the backbone of every outreach campaign. But the prettiest-looking designs […]
Why Your Emails Aren’t Reaching Inboxes
When emails vanish, the outrage is understandable. You’ve spent hours putting together the perfect email. The subject is attention-getting, the design is beautiful and your offer…? Spot on. You hit send, you wait … and then comes the letdown. Open rates are down. Responses are nowhere to be found. Some contacts even say they found your message languishing in […]
