Email Deliverability Demystified: A Simple Guide for Startups & Solo Founders
Whether sending cold emails to generate leads, newsletters to engage your audience, or outreach to potential investors—email deliverability is critical to making sure you get noticed and actually get the engagement you need. After all, email has an ROI of $36 per $1 spent so it’s no wonder solo founders and startup CEOs want in on that […]
How Many Mailboxes Do You Really Need for Email Outreach?
With all the focus on content, subject lines, and targeting, it seems that we usually overlook the role that your email infrastructure—your mailboxes, that is, your recipients—plays in the success of your email campaigns today more than ever. All of these factors make it crucial to have accurate mailbox planning, which will ensure your emails land […]
Why Your Cold Email Strategy Needs a Mailbox Calculator (and How to Use One)
Cold email outreach is not just about writing the perfect message—it’s about the “machine” behind that message. The most common error in outbound email outreach is miscalculating how many mailboxes you require. This in turn can lead to spam flags, bounce rates, and, eventually diminished campaign performance. To be able to scale cold email outreach and […]
Is Your Cold Email Template Getting You Marked as Spam?
When it comes to cold outreach, many marketers and sales teams focus on the quality of the email list. But, here’s some real talk. No matter how great your connections are, your cold email template can make or break your dreams. You may be sitting on a goldmine of perfect prospects, but if your email template […]
Build a Signature That Works: What Every Outreach Email Should Include
Your email signature can feel like an afterthought when it comes to cold outreach emails. It’s just an easy sign-off at the end of your message, right? Wrong! It’s much more than that, actually. Your email signature is one of the fundamental factors that helps determine your deliverability—whether your email ends up in the recipient’s inbox or spam folder. […]
From Spam Folder to Inbox: Mastering Email Deliverability Basics
It can be really frustrating when you realize your emails are being reported as spam. Because no matter how hard you’ve worked, it all goes to waste if your emails don’t reach the inboxes. Mastering email deliverability is now essential, and no longer optional—an ROI of $36 ROI per $1 spent is very valuable for […]
Signature Showdown: Crafting the Perfect Email Signature for Maximum Deliverability
In a world where email marketers compete for open rates, click-through rates, and conversions, the email signature may easily be overlooked. Or it may even be a last-minute addition. However, did you know it could actually be the difference between your email landing in the inbox or getting lost in the spam folder? The battle […]
Signature Builder Tools: What They Are & How to Use Them to Look More Credible
First impressions count in cold outreach. From your subject line to your sign-off, everything in the email you send to a potential lead is being put under the microscope. Sales reps spend around 21% of their day writing emails, which is a reflection of how much people value good copywriting. But there’s an often-forgotten element that […]
Cold Email Campaigns vs. Cold Email Sequences What’s the Difference
Cold outreach through email marketing is still a cornerstone of sales and marketing in 2025. With an ROI of $36 per $1 spent, it’s an excellent strategy for engaging new leads, growing brand awareness, and driving conversions. But we see a lot of confusion between “cold email campaigns” and “cold email sequences.” People tend to confuse […]
Why Your Email Signature Might Be Hurting Your Deliverability
Email deliverability can be the difference between success or failure of your outreach. You could be doing everything perfectly. Amazing copy, highly targeted prospects, awesome sending infrastructure—and still, your emails land in spam. Why? One source you may not have considered: your email signature. That little block of text (and sometimes images) at the bottom […]
