Cold emailing delivers, so it’s no surprise that it’s a common element in most outbound marketing strategies. Especially because you can reach hundreds (or even thousands) of prospects with just the push of a button.
Whether you’re a sales group, a growth marketer, or a business owner, cold emails enable you to access a huge pool of prospects and get your product or service in front of a targeted audience.
Now, throw automation into the mix, and the entirety of your cold outreach can look in a completely different.
Taking your cold emailing outreach to autopilot with email sequencers will not only free your time, but also significantly increase your ROI. Featuring an ROI of $36 per $1 spent by email, your business is bound to excel.
Automating makes it easy for sales to be able send personalized and timely follow-ups at scale and then track the success of every email campaign.
What are cold email sequencers?
Cold email sequencers are software for automating follow-up email messages to leads in a sequence of steps.
They automate cold email outreach, giving you the infrastructure to engage with prospects over time, and maintain a level of organization and consistency. The ultimate objective is to encourage leads and move them through your funnel, without having to manually craft and send each email.
For sales teams and lead generation professionals, sequencers automate a large chunk of repetitive and time-consuming tasks.
With these tools, they can expand and refine their efforts to concentrate solely on closing sales. They save you time and increase the likelihood that your leads turn into customers, because you know they’re getting the message its right when it matters most.
Key features and capabilities of email sequencers
In a nutshell, there are quite some essential functions that make sure your outreach isn’t only efficient, but well thought-through as well. A few of the key features are:
- Ability to personalize at scale. You can do this with dynamic fields (first name, company name, etc.) to give the impression that the email isn’t generic.
- Automatic follow-ups: Sequencers will follow up with leads automatically at scheduled intervals, so no lead slips through the cracks.
- AB testing: Most modern day sequencers let you run different subject lines, email copy, or CTAs to optimize for the highest engagement rates.
- Engagement tracking: Cold email sequencers allow you to track how your emails are doing by looking at open rates, click-through rates, and replies. Then you can fine-tune your approach for better results.
The ROI benefits of cold email sequencers
Cold email sequencers are not only a time saver—they also increase your ROI by helping you to be more efficient, effective and higher quality when executing outreach campaigns. Now, let’s get a bit more detail into how these solutions have a direct impact on a better return on investment.
Saves time and increases efficiency
Cold email sequencers automate a lot of the grunt work in cold emailing, like sending the same message 30+ times, or remembering to follow up on someone. With cold sequencers, these tasks can be automated and sales reps can pour their time and energy interacting with highly qualified leads and closing deals rather than spending countless hours on manual outreach.
Improves lead qualification and conversions
Cold email sequencers do more than just send emails. They can help set you up to pursue and nurture leads that have the most potential. When cold email sequences are integrated with your CRM or lead scoring tools, leads can be scored automatically. This will help your sales team concentrate on high-potential leads.
Lessens manual errors
Manual outreach means more human errors are bound to happen. For example, forgetting to follow up, sending duplicate emails, or using incorrect details. These mistakes can hurt your professionalism and undermine your cold outreach efforts.
Cold email sequencers reduce the likelihood of these mistakes since the whole process is automated. Sequencers also safeguard the integrity of your data; no confusion with lead-sourcing details to contend with, so your outreach is more reliable and mistake-free.
How to use Warmy’s Cold Email Sequence Builder to create ROI-boosting sequences
When it comes to composing effective cold email sequences, Warmy’s Cold Email Sequencer is a game-changer. It takes the guesswork out of writing high-converting, personalized outreach email sequences that work—all without the headache of second-guessing yourself and the time used for manual copywriting. Here’s how you can use Warmy’s Cold Email Sequencer to generate email campaigns that get a high ROI:
Start with the intro email
The first email in a cold outreach sequence is always the most important. With Warmy’s Cold Email Sequence Builder, you can effortlessly create your intro email. Just type in key preferences such as the creative tone, mood, and keywords. When you are satisfied, click ‘Generate’ and Warmy will generate a draft email for you, matched to your choices.
Receive AI-generated drafts with Template Checker assessment
Upon creating your intro email, you will receive an AI-generated draft that has already gone through the Template Checker assessment. The Template Checker scans your email for common spam triggers such as bad copy, or formatting, and helps ensure your message doesn’t do damage to your sender reputation.
🔖 Relevant Reading: Words That Trigger Spam Filters (And How to Fix Them with a Template Checker)
Complete the follow-up emails
The tool sets you up with the structure for your follow-up messages, which you can tweak and adjust as necessary. Warmy’s sequence builder will make your follow-up scheme the most logical and from one email to another for keeping your prospects in the loop from email to email. This way, with several touch points, your outreach will feel cohesive.
Connect with your email warmup or email marketing software
Once you’ve created your cold email sequence, you can plug it in to your email warmup or email automation platform. This enables you to schedule, monitor, and start your campaigns. You not only save on time and effort enhancing the content of your email but also making sure that your emails get delivered and optimized for best open rates.
Lay down a solid deliverability foundation with Warmy’s other features to maximize your sequences
It’s true that creating a solid cold email sequence is important to keep your engagement high, but email deliverability is just as important—if not more so. It can be your best email sequence yet, but if it doesn’t get to the inbox, your efforts will be wasted.
Warmy’s all-in-one warmup and deliverability suite is here to ensure that your cold email sequences have the best chance of hitting the inbox, supercharging your outreach, and ensuring that you get the maximum ROI!
AI-powered warmup with Warmup Preferences
One of the most significant factors influencing cold email success is your domain’s reputation with email service providers (ESPs), which directly impacts deliverability. Warmy’s AI-powered warmup helps build trust with ESPs by gradually increasing the email volume sent from your domain, ensuring that your emails aren’t marked as spam.
With Warmy’s Warmup Preferences feature, you can take that a step further, and tailor your warm-up plan to fit your business. For example, senders can choose between B2B and B2C engagement patterns. This tailors the warmup according to your business type. Additionally, Warmy lets senders customize the distribution of the warmup across email service providers.
Template Checker
Your email template itself plays a crucial role. ESPs scrutinize content to determine whether your cold email will be permitted to reach the inbox, or if it belongs to the spam folder. Warmy’s Template Checker verifies if your email templates are optimized for deliverability. It does this by checking the template against a set of criteria designed to spot common spam triggers.
The Template Checker checks the subject line length, word count, and if there are any words or phrases commonly associated with spam. It reviews whether the email has personalized content which reduces the risk of being marked as spam and increases engagement.
Warmy’s Chrome Extension for the Template Checker even lets you test email templates directly in your browser, giving you a proactive way to guarantee your emails are ready for the inbox before you press send.
Domain Health Hub
The Domain Health Hub offers a detailed overview of your domain’s health, providing a domain health score based on factors such as authentication, blacklist status, and inbox placement performance. This dashboard is crucial for understanding the health of your domain at large and making sure your cold email sequences are prepared to perform.
Key features include:
- Weekly & monthly alerts: Track trends in your spam rate and total deliverability performance to stay ahead of potential issues.
- DNS status checks: Validate SPF, DKIM, and DMARC settings to ensure strong authentication and improve security.
- Multi-domain monitoring: If you manage multiple domains, Warmy allows you to monitor all of them from a single dashboard, giving you the ability to quickly identify which domains require attention.
With these insights, you can take actionable steps to improve your email performance and maintain a high sender reputation.
The future of cold email automation is here and now
The future of cold email outreach is automation—and the software options out there right now, including Warmy, are defining the future. With companies scaling their outbound strategies, automation isn’t just a time saver—it’s a game changer when it comes to increasing engagement, inbox placement, and opportunities generated.
As cold email outreach becomes more sophisticated, automation will remain the key to unlocking higher ROI and efficiency. For businesses that embrace these tools, the future promises greater scale, improved results, and the ability to nurture relationships that convert.
Ready to boost your sales ROI with automation? Learn how cold email sequencers can help you automate follow-ups, personalize at scale, and close more deals—try Warmy today.
